A return of Imperial?

[RandalPark@xxxxxxx]

I have seen posts here today stating that the Mercedes is now considered the 
luxury offering from that company now. In light of this it would be unlikely 
that they would introduce a rival vehicle. As much as I like your idea about a 
"flood of emails" (especially to them) I am afraid that it might result in the 
ultimate insult such as placing the Imperial name plate on a deluxe minivan, or 
something equally horrible.

Paul

In a message dated 1/21/2004 4:34:31 PM Eastern Standard Time, 
richard.woolf@xxxxxxxxxxxx writes:

> 
> 
> Why don't we all email Chrysler asking if the "Imperial" will ever return?
> 
> Just an idea, but with a flood of emails it might make them think about it.
> As of now Chrysler has no true luxury cars. GM has Cadillac, Ford Motor
> Company has Lincoln, and why not Chrysler having the Imperial back????
> 
> R. Woolf
> '66 Crown
> '73 LeBaron
> 
> 
> 
> -----Original Message-----
> From: Dave Duricy [mailto:dave@xxxxxxxxxx]
> Sent: Wednesday, January 21, 2004 4:11 PM
> To: mailing-list@xxxxxxxxxxxxxxxx
> Subject: Re: IML: A return of Imperial?
> 
> 
> At 01:23 PM 1/21/04 -0600, you wrote:
> >Chrysler has always been a middle class brand.
> 
> Imperial began as a Chrysler Imperial. As a Chrysler Imperial, it earned
> immortality as a Classic. Chrysler Imperials shared the ether with the big
> Packards, Pierce-Arrows, Stutzes, Duesenbergs, etc.
> 
> For many years, a Chrysler Saratoga, New Yorker, Imperial or Town & Country
> was a mark of good taste - a sensible choice over contemporary Cadillacs,
> Lincolns, and Packards.
> 
> Chrysler prestige held fast until Imperial was seperated for 1955. This
> triggered a downward reaching for market share by Chrysler. Enter the
> Chrysler Newport, exit DeSoto Division.
> 
> It's hard to say when the lustre finally left Chrysler. Sometime during the
> Iacocca years, I suspect. So much in the American auto industry was erased
> then.
> 
> Chrysler can reclaim its respectable status. It can only do so if it is
> true to those ideals that elevated it in the first place: engineering,
> power, style - and a bold confidence to do things differently. I believe
> that the 2005 Chrysler 300 C, with V8 Hemi power, is the first sign of
> recovery.
> 
> Now, if Chrysler could just get the name right!
> 
> Dave Duricy
> desotoland.com
> duricy.com/~imperialist
> 
> 
> 
>