Marketing an Imperial

["Bill Watson" <wwatson@xxxxxxxxx>]

I know this is not Imperial related, but....

"....having allowed Plymouth to wither on the vine, ..." applies to the
premerger Chrysler Corporation, not DC.   Below is a list of a number of car
lines introduced by Chrysler between 1975 and 2000.   Name the Plymouth
version :

Chrysler Cordoba / Dodge Charger SE ./ Plymouth ______________
* Dodge Diplomat / Chrysler LeBaron / Plymouth _____________
Chrysler Cordoba / Dodge Mirada / Plymouth ______________
* Chrysler LeBaron / Dodge 400 ./ Plymouth ______________
Chrysler LeBaron GTS / Dodge Lancer / Plymouth ______________
Chrysler Laser / Dodge Daytona./ Plymouth ______________
1979 Chrysler Newport / 1979 Dodge St.Regis./ 1979 Plymouth ______________
* 1983 Chrysler E-Class / 1983 Dodge 600./ 1983 Plymouth ______________
Chrysler New Yorker / Dodge Dynasty / Plymouth ______________
1990 Dodge Monaco / 1990 Plymouth ______________
Chrysler Concord / Dodge Intrepid / Eagle Vision / Plymouth ______________
Chrysler Sebring / Dodge Avenger / Plymouth ______________

Name one Plymouth line, other than the Prowler, that was not shared with
another Chrysler make.

The three lines with '*' do not apply to Canadians - all three were
Caravelle.

The 1975 Chrysler Cordoba was originally meant to to be Plymouth Sebring, by
the way.   In 1992 the top two series of the Acclaim became the bottom two
series of the LeBaron.   Sales of the Acclaim dropped 20,041 (20.6%) while
the LeBaron gained 16,113.

By 1998, Plymouth had but three car lines, Neon, Breeze and Prowler.  Of
Plymouth's historical competition, Chevrolet had seven car lines with
Plymouth having no competition for the Prizm, Camaro, Lumina, Monte Carlo
and Corvette..  Ford had five car lines, with Plymouth having no competitors
for the Mustang, Taurus and Crown Victoria.  Neither had anyhing to compete
with the Prowler, though.

When Dieter arrived at Auburn Hills, he gave the post mortem for the death
of the Plymouth.  All he had was a corpse by then and the demise of the
Plymouth was something the American auto press had been forecasting (and
Chrysler denying) since the early 1990's.

Bill
Vancouver, BC


----- Original Message ----- 
From: Hugh & Therese
To: mailing-list@xxxxxxxxxxxxxxxx
Sent: Friday, January 23, 2004 9:53 AM
Subject: IML: Marketing an Imperial


Rich wrote:


Because "IMPERIAL" name stands above the rest, and if Chrysler marketed the
car properly it would be a great success.

I reply:

Sir, if you believe that DCA is capable of marketing yet another brand when
it is doing such a poor job with its remaining lines, having allowed
Plymouth to wither on the vine, then you must be one of the most optimistic
people on this planet.

Hugh