Marketing an Imperial

From: "Hugh & Therese" <hugtrees@xxxxxxxx>
Date: Fri, 23 Jan 2004 11:53:38 -0600

Rich wrote:

Because "IMPERIAL" name stands above the rest, and if Chrysler marketed the car properly it would be a great success.

I reply:

Sir, if you believe that DCA is capable of marketing yet another brand when it is doing such a poor job with its remaining lines, having allowed Plymouth to wither on the vine, then you must be one of the most optimistic people on this planet.

Hugh

Follow-Ups:
- Marketing an Imperial
  - From: Bill Watson

References:
- A return of Imperial?
  - From: Woolf,Richard

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