Hello All; I don't know about this price guide usually most of its values are, shall we say, hopeful. I don't think that there is one person in ten on this list who has actually paid book value for their car regardless of condition, especially Old Cars Price Guide value. Further I would bet that most of the cars on this list were bought out of someone's driveway in a private sale. I would also bet that most of the people ran across their cars by accident, I was actually looking for a DeSoto at the time, and that most sellers were all too eager to make a deal because they wound up with them the same way. I would say that an Imperial is still a fairly affordable car to get into judging by most of the asking prices I have run across in the past year. They are, however, not a cheap car to restore; not outrageous but not cheap. I would say that the bulk of them out there need at least some level of restoration and because of this most would be lucky to get their money back out even if they picked up their car for free. No, an old car is not an investment, its a hobby at best and a money pit at worst. If you want an investment play the bond market, its much safer. Best Regards Arran Foster 1954 Imperial Newport (Needing A left side Taillight Bezel and other trim parts plus about a $1000 dollars worth of engine work)