What happened to this facility? I assume it's no longer in operation--?
Mike & Christine Trettin wrote:
> OK...so this was true back in 1959, not 2002, but hopefully my subject line
> caught some attention. As some of you may know, Chrysler made the bold
> decision to move Imperial production to their Warren Avenue facility
> sometime in 1957, 8 or 9. With this move, they created and distributed a
> press kit. Using one of those original kits, we have created a virtual tour
> of the plant. Many thanks to Kenyon Wills for sharing this piece of
> fascinating history with our club.
>
> This is relevant to ALL Imperial enthusiasts since it was a bold move by
> Chrysler management and an important factoid in our beloved marque's
> history. As many may know, this facility was DeSoto's home, and the move
> says volumes about Chrysler's commitment to Imperial in the late 50's and
> their unhappy realization of DeSoto's demise. Chrysler VP and Imperial
> president, Clare Briggs, had so much enthusiasm for Imperial in those days,
> that he is quoted in the press kit with the following, "Our decision to open
> this plant is evidence in our confidence in the future of Imperial. It has
> won a solid position in the fine car field. We are certain it will gain an
> even stronger position in the years ahead."
>
> Here is the address of the virtual tour and all press release information
> associated with the new Imperial Warren Avenue production facility:
> http://www.imperialclub.com/YearbyYear/1960/PressKit/Plant.html
>
> Enjoy!
>
> Chris Trettin
> 1956 Imperial Sedan, Turquoise
>
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