Re: IML: odd LeBaron/branding question

[Elijah Scott <imperial1971@xxxxxxxxx>]

Nat Hall <nathall@xxxxxxxx> wrote:
> But my quesion still remains: why was this symbol used on the 77-81
> *Chrysler* LeBaron?
>   
My own personal theory--based solely on my own slightly  cynical sense of humor--is that there was a BIG bin of LeBaron  nameplates sitting in the factory, and someone at Chrysler corporate at  that time decided they couldn't afford to let them go to waste.
  
  Hey, the late '70s were lean years for Chrysler!  ;o)
>  I  am assuming simply because there was no Imperial line at the time, and  the LeBaron was formerly an Imperial model?  The whole thing seems  very silly to me.
  I suppose there might be an argument made for branding a "new" mid-line  model
 with a nameplate that previously was used on a high-line  model.  Maybe the thought was that using the LeBaron nameplate  would add some glitz and class to an otherwise drab car?
  
  Nah.  I still think it was that BIG bin of leftover LeBaron emblems.  ;o)
  
  Elijah

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