Re: IML: odd LeBaron/branding question

[Nat Hall <nathall@xxxxxxxx>]

>Nat Hall <nathall@xxxxxxxx> wrote:
>
>But my quesion still remains: why was this symbol used on the 77-81
>*Chrysler* LeBaron?
>
>
>My own personal theory--based solely on my own slightly  cynical sense of
>humor--is that there was a BIG bin of LeBaron  nameplates sitting in the
>factory, and someone at Chrysler corporate at  that time decided they
>couldn't afford to let them go to waste.
>
>  Hey, the late '70s were lean years for Chrysler!  ;o)
>

[...]

>  I suppose there might be an argument made for branding a "new" mid-line
>model  with a nameplate that previously was used on a high-line  model. 
>Maybe the thought was that using the LeBaron nameplate  would add some
>glitz and class to an otherwise drab car?
>
>  Nah.  I still think it was that BIG bin of leftover LeBaron emblems.  ;o)
>

Hey Elijah,

I like that one.  I'll take it! :-)


-------------------
Nat Hall
1982 Imperial Coupe
1987 Chrysler New Yorker
http://newyorker.digital-forever.com
-------------------




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