Re: IML: odd LeBaron/branding question

["anthony romano" <mamrom@xxxxxxx>]

What's in a name?? I readed all the arguments and discussions and it seems
that there are no answers. I agree that a NAME/symbol should hold a rank or
in the case of the Imperial -prestige. But the almighty dollar is a stack ,
and to market a car as new yorker /labaron of the late 80's seems
profitable- and that's what it really comes down to -unfortunately!


----- Original Message -----
From: "Bill Watson" <wwatson5@xxxxxxxxx>
To: <mailing-list@xxxxxxxxxxxxxxxx>
Sent: Monday, June 12, 2006 4:30 AM
Subject: Re: IML: odd LeBaron/branding question


>
> It all comes down to marketing - what image do you want the public to have
> of your product, and what comes to mind when the public thinks of a name
or
> sees a symbol.
>
> Chrysler wanted people to think of the LeBaron as an upmarket vehicle -
> basically a mini-New Yorker.  The New Yorker had taken the Imperial body
> styling and made it a profitable proposition.  It was obvious the car
itself
> was not the problem.  So why not take the LeBaron name and the eagle and
> place them on the new smaller Chrysler sedans?   Just as with the New
> Yorker, it worked.  The M-body LeBaron was a success from day one.
>
> At the time the LeBaron was coming to market Chrysler had no intention of
> using the Imperial name again.  Somehow or another, during the development
> of the second generation Cordoba, the idea popped up.  But by that time
both
> the LeBaron name and the eagle were firmly entrenched in the public's mind
> as Chrysler's small sedans.  Actually, very few remember the Imperial, but
> with the LeBaron, the opposite is true.   I got a parking ticket a few
weeks
> ago and the person who wrote the ticket put the make of my car as
"Mercury".
> Figure that one out.
>
> Bill
> Vancouver, BC
>
>
>
> ----- Original Message -----
> From: "Nat Hall" <nathall@xxxxxxxx>
> To: <mailing-list@xxxxxxxxxxxxxxxx>
> Sent: Sunday, June 11, 2006 11:55 PM
> Subject: Re: IML: odd LeBaron/branding question
>
>
> > [...]
> >
> > >model, right back to 1951.  In 1973 the ring became a wreath and
appeared
> on
> > >the last full-size Imperial in 1975.  It would not appear again until
the
> > >1977 Chrysler LeBaron and, as a result, was not used on the 1981-83
> > >Imperials. It appeared for one final round (so far) on the 1990-93
> Chrysler
> > >Imperials .
> > >
> > >Bill
> > >Vancouver, BC
> >
> > [...]
> >
> > OK, what you said makes a lot more sense. I was just about to quesion
the
> > whole "LeBaron" thing since, as you pointed out, *ALL* Imperials used
this
> > symbol as the division "logo" for a long long period of time, LeBaron or
> > not.
> >
> > But my quesion still remains: why was this symbol used on the 77-81
> > *Chrysler* LeBaron? I am assuming simply because there was no Imperial
> line
> > at the time, and the LeBaron was formerly an Imperial model? Maybe
> Chrysler
> > was trying to attract customers to it's "new" LeBaron, based on a
familiar
> > logo used on former LeBarons? Perhaps that's the case, but that seems a
> > little like GM discontinuing the Cadillac division (albeit unlikely) and
> > then reintroducing a former Cadillac nameplate, say, the Cimmarron (for
> > those of you who remember it) or Catera as a Chevrolet model but using
the
> > old Cadillac wreath and shield logo on the car instead of the
traditional
> > Chevy crosshairs. The whole thing seems very silly to me.
> >
> >
> > -------------------
> > Nat Hall
> > 1982 Imperial Coupe
> > 1987 Chrysler New Yorker
> > http://newyorker.digital-forever.com
> > -------------------
>
>
>
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