Re: IML: odd LeBaron/branding question

[Nat Hall <nathall@xxxxxxxx>]

[...]

>model, right back to 1951.  In 1973 the ring became a wreath and appeared on
>the last full-size Imperial in 1975.  It would not appear again until the
>1977 Chrysler LeBaron and, as a result, was not used on the 1981-83
>Imperials. It appeared for one final round (so far) on the 1990-93 Chrysler
>Imperials .
>
>Bill
>Vancouver, BC

[...]

OK, what you said makes a lot more sense. I was just about to quesion the
whole "LeBaron" thing since, as you pointed out, *ALL* Imperials used this
symbol as the division "logo" for a long long period of time, LeBaron or
not.

But my quesion still remains: why was this symbol used on the 77-81
*Chrysler* LeBaron? I am assuming simply because there was no Imperial line
at the time, and the LeBaron was formerly an Imperial model? Maybe Chrysler
was trying to attract customers to it's "new" LeBaron, based on a familiar
logo used on former LeBarons? Perhaps that's the case, but that seems a
little like GM discontinuing the Cadillac division (albeit unlikely) and
then reintroducing a former Cadillac nameplate, say, the Cimmarron (for
those of you who remember it) or Catera as a Chevrolet model but using the
old Cadillac wreath and shield logo on the car instead of the traditional
Chevy crosshairs. The whole thing seems very silly to me.


-------------------
Nat Hall
1982 Imperial Coupe
1987 Chrysler New Yorker
http://newyorker.digital-forever.com
-------------------




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