Another Imperial?

[theswainsons@xxxxxxx]

People not remembering the Imperial may be a good thing. If the Imperial suffered from poor marketing & poor dealer support than that will be long forgotten. The Imperial name has presence! In the dictionary Imperial means, supreme,majestic, magnificent, of larger size or better quality. Powerful meaning to build ad campaigns on wouldn't you say? At least back "then" Chrysler stayed with the nameplates for long periods rather than changing them every few years like they have been! They should learn from the Camry & Accord that name identity & good quality keeps them coming back for more. Let's see, since 1981 we have had the Reliant, Aries, Acclaim, Spirit, Horizon, Omni, Cirrus, Breeze, Status, Lebaron, Sebring, Sundance, Shadow, Intrepid, Concorde, LHS, New Yorker, Daytona, did I miss any? How do you create a following today when the names disappear?

Perhaps digging into the old name plate bin may give us a little of the "good old" Chrysler Corporation back, a great north american car company with identity.

Peter.

67 Crown Convert.

& other mopars.--- Original Message -----

From: RandalPark@xxxxxxx

Date: Thursday, January 22, 2004 8:11 am

Subject: Re: IML: Another Imperial?

> You may be right Peter. There has been a big push for retro- 
> styling and, as you suggest in names such as the 300M. Someone 
> else pointed out, though, that since no one remembers the name 
> Imperial, Chrysler would have no reason to bring it back. 
> 
> At first I thought he was wrong about no one remembering the name, 
> but actually, when I drive my Imperials I am constantly bombarded 
> with questions like "What is an Imperial?". My usual response is 
> "You're looking at one, the best cars from Chrysler at the time". 
> Very few people remember them unless a family member had one or 
> they drove one themselves, even in the old car community. 
> 
> If the company brought back the name they would have to do it with 
> the intent of making a big profit. The name never sold a lot of 
> cars before, so why would that be any different now. Part of the 
> mystic of the 300 letter series was that it was known as a limited 
> production performance car. Also, the 300 non-letter series 
> nameplate was very successful on its own. This was really never 
> the case for the Imperial. It's "limited production" was mostly 
> due to its lack of success in the marketplace. 
> 
> Time will tell, but I think it would be very surprising for them 
> to bring back the name Imperial. 
> 
> Paul 
> 
> In a message dated 1/22/2004 12:47:19 AM Eastern Standard Time, 
> theswainsons@xxxxxxx writes: 
> 
> > As a Chrysler dealer & what I have seen coming down the road, I 
> think the Imperial name may resurface. The 300C is a big rear 
> wheel drive sedan with a 340 hp V8 called a Hemi. Think about it...... 
> > Peter.----- Original Message ----- 
> > From: "Woolf,Richard" <richard.woolf@xxxxxxxxxxxx> 
> > Date: Wednesday, January 21, 2004 10:37 am 
> > Subject: RE: IML: Exner Years 
> > > This was a topic I brought up about 4 months ago. It would be 
> nice 
> > > if they 
> > > did, but as long as Mercedes has controlling interest I don't 
> > > think it will 
> > > happen. 
> > > R. Woolf 
> > > '66 Crown 
> > > '73 LeBaron 
> > > 
> > > 
> > > -----Original Message----- 
> > > From: SWM907@xxxxxxx [SWM907@xxxxxxx] 
> > > Sent: Wednesday, January 21, 2004 11:27 AM 
> > > To: mailing-list@xxxxxxxxxxxxxxxx 
> > > Subject: Re: IML: Exner Years 
> > > 
> > > 
> > > DO YOU THINK CHRYSLER WILL EVER INTRODUCE THE IMPERIALS BACK 
> ON 
> > > THE MARKET 
> > > IN YEARS TO COME? THANKS STEVE MOORE 
> > > 
> > > ----------------- http://www.imperialclub.com ----------------- 
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