IML: Chrysler Pentastar
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IML: Chrysler Pentastar



The Pentastar was adopted by Chrysler in 1963 because the corporate "brains" felt that the Chrysler ribbon was outdated. Also axed was the Plymouth ship in 1959 and the Dodge ram in the mid-fifties. The name Ram was continued on the pick-ups. Though Dodge, Plymouth, and Imperial would adopt other emblems throughout the 60's and 70's, by the 80's the Pentastar was used across the board. Even the 1990's Imperials used an emblem bordered with a pentagon. It was a relief when later in the 90's that Chrysler decided to resurrect their old logos. Unfortunately, Imperial was not around to celebrate the automotive renaissance that followed.
Doug
'58 Crown coupe


From: Elijah Scott <imperial1971@xxxxxxxxx>
Reply-To: mailing-list@xxxxxxxxxxxxxxxx
To: mailing-list@xxxxxxxxxxxxxxxx
Subject: Re: IML: Re 69 Imperial badging
Date: Fri, 18 Nov 2005 05:44:48 -0800 (PST)

Frederick Joslin <fljoslin@xxxxxxxx> wrote: Part of the reason that I initially asked about the emblems on the fenders is that my 1969 LeBaron 2 door has the eagle emblem and immediately below that the "Imperial" script and then about 12" below that there is a chrysler pentastar emblem about 3/4" in diameter. The chrysler emblem seems very "un-Imperial".
The eagle and Imperial script are correct for your '69 LeBaron two door -- see http://www.imperialclub.com/Yr/1969/Effie/index.htm for another '69 LeBaron two door with the same badging, as well as the advertisements at http://www.imperialclub.com/Yr/1969/Ads/Weeds.jpg (showing the pentastar on the passenger side) and http://www.imperialclub.com/Yr/1969/Ads/Gold.jpg.


As Bill and Chris have already noted, the pentastar was a standard feature on all Chrysler Corporation products of the era.

How about some pictures of your car for the website, Fred? Feel free to contact me privately at Imperial1971@xxxxxxxxx if you would like for me to set up a page for your car!

Thanks,

Elijah



http://www.imperialclub.com/~imperial71/
http://www.imperialclub.com/~imperial71/bookshelf.htm
1965 Imperial LeBaron
1967 Chrysler Newport Custom Sedan
1970 Imperial LeBaron
1971 Imperial LeBaron

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