Dear Clay,
Very cool. Yes, they did advertise a lot of cars that way, probably
including Imperial, back when everybody smoked. But I do not know if
this was done by Ross Roy, Inc. (I think that was the name of the
company that did all of Chrysler Corp.'s advertising), or the local
dealers.
Cars were also heavily advertised in National Geographic, as well as
several other publications like Time, Newsweek, Life, etc. Particularly
around the time of the new model "roll out," which usually took place in
mid-to-late September. If you check issues around that time every year
you will find lots of ads. But in my opinion the ones in Nat'l
Geographic are some of the prettiest and the best. They were almost
always high quality color and not, to my knowledge, duplicated in any
other publication.
However, the prices people charge for these ads today are kind of silly,
sometimes. You could go out and buy a whole Nat'l Geographic
collection, practically, and cut the ads out yourself for the price of
3-4 of these ads (in some places).
Mark
Clay Smith wrote:
> Greetings everyone, While doing a bit of antique shopping
> this afternoon I ran across something I had never seen before. It was
> a matchbook with a really quality picture of a 60 Desoto on the front
> cover. When you opened the matchbook there was a listing of the
> Desoto's standard and optional features. On the back cover was an
> address for a Desoto dealer . Way too cool !.Did they ever advertise
> Imperials this way?This same antique dealer also had a good amount of
> Imperial ads that looked to have been taken from National Geographic
> magazines ,or something of the sort. I did find a nice one for my 60
> .It was the "How's your sporting blood? ad. `I also couldn't resist
> an ad "Announcing the 1970 Imperial". with a really great looking
> Lebaron .There were also a few ads for 55 imperials, along with a
> couple for the 65-66 era. Clay Smith
> 67 Crown Coupe
> 60 Custom
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