IML: Why Choose Imperial Over The Competition?

[ChiPieAlandPaula@xxxxxxx]

Hello All,
 As some of our longtime members may already know - I was fortunate enough to grow up in an Imperial family. As an observer of the golden age of American automobiles, I can tell you that the reasons for Imperial ownership have changed little over the years.
 The person who said that ownership equated with exclusivity is rite on the mark. With an average of 18,000 unit built per year - you did not see yourself coming and going. Also even down to the end of full size production, there was an aura of the past about the vehicles. Where Cadillacs forte was gagetry and gimmicks Imperial relyed on a quiet dignity that spoke to another eras definition of luxury. Where Lincoln conjured up a European image Imperial was always rock solid American. I know that you can always point to a 61 as bizzare. But, look at the level of luxury touches standard to even The Custom. Of course, there is no comparision when it comes to handling. Here is where the Imperial outshines all other competitors! And what about the 4 wheel disc brakes standard on the 74 - 75!
 I simply believe that we own these magnificent anachronisms for exactly the same reasons. I personally love to meet up with a newer, supposedly better car on the highway. The old 64 really shines as it beats the hell out of the newer car - all with a grace and dignity that belies its era.

                                       Allan from Billings, Montana