Not always a then-and-now matter:
In Spring, 1965 I "helped" my aunt trade in her simply stylish '56 Plymouth
Savoy sport coupe [hardtop] on a '65 Dodge Coronet. She went in looking for
a 440 model [not engine size, for which she wanted a 318] and came out with
a Coronet 500 with a 361 and bucket seats, thanx to me, her 16-year-old
car-crazy nephew! All-in-all a smooth transaction.
That fall my Dad and I went to the same dealership. A salesman with liquor
on his breath came up and said, "You don't look like car buyers. Show me a
$20 bill and I'll show you a car." Dad said, "Come on, let's go buy a
Chrysler." And he did, from one of the remaining family-operated large
dealers run by a local decorated WW II hero.
--Roger van Hoy, Washougal, WA, '55 DeSoto, '58 DeSoto, '56 Plymouth, '66
Plymouth, '41 Dodge
----- Original Message -----
From: "eastern sierra Adj Services" <esierraadj@xxxxxxxxx>
To: <L-FORWARDLOOK@xxxxxxxxxxxxx>
Sent: Thursday, August 16, 2007 8:46 PM
Subject: [FWDLK] Fwd: Re: [FWDLK] Rejected, neglected, inspected,
disrespected
Hope this mesage gets attached!
Eh-yup! people WANT to be 'sold' on a product-purchase; most people who
go to a store-shop subconsciously want to have their resistance be
overcome , by a salesman who validates their intelligence and taste, in
being there, in the first place, and to make them feel GOOD about having
spent their money, there.
The wife & I, 10 years ago, when we were actively in search of a good
used Jeep Cherokee, and finding no obvious candidates at Don-a-vee(?)
Jeep, in L.A., actually had a salesman let us walk off their lot,
being motivated buyers ('guess that they already had plenty of THEM) ;
later that weekend, we bought a nice used Cherokee, from Pasadena
Jeep/Eagle (then).
Back in the late 60's, my uncle, for whom I was working, in the summer,
as a Common laborer, in K.C., for his industrial plumbing
contractorship, told me to go around to the local Fart dealerships, &
price out the purchase of another 1/2 ton Company stripper work truck.
Sheeit! a 17 year old work-grungy kid going to CAR dealerships, &
'buying' a (work) truck?
I got the gamut of welcomes/responses, but Uncle Gibby ended up buying a
truck from the dealership which best wanted to sell me a truck!
Dealerships have always been in the business of moving (and:
selling-from!) the existing inventory, and it seems that the larger the
dealership, the less personal-interest the sales staff takes, in any
Prospect, and their personal needs.
Nowadays (and always?) : find out if the Prospect is ready to buy, how
much they can spend, or loan-qualify-for, and WHAT can WE sell to them
, in their price range? And, only go try to find a car, at some other
Corporate dealership, that fits their needs, as a last-resort.
The difference between now-and-then : the time-differential involved,
because spending your valuable time with a tire-kicker/time-
waster/monetary-loser can cost you a nice
commission, when a real qualified/qualifiable
Prospect might show up, at any time.
So, they gotta go decide whom they want to play-up-to, and whom they'll
blow-off, in nanoseconds!
Neil Vedder
*************************************************************
To unsubscribe or set your subscription options, please go to
http://lists.psu.edu/cgi-bin/wa?SUBED1=l-forwardlook&A=1
*************************************************************
To unsubscribe or set your subscription options, please go to
http://lists.psu.edu/cgi-bin/wa?SUBED1=l-forwardlook&A=1
|
|
Back to the Home of the Forward Look Network