Re: [FWDLK] Ross Roy Data Book

[Terry & Andree Hoeman <tehoema@MEGAVISION.COM>]

I had forgotten that.  They also made filmstrips for salesman use throughout
the years.  Even have copies of sales movies from the 30s also that were
apparently for customers showing in some cases.    the guy that played Perry
White in the original 50s superman TV shows is even the "STAR" in one of
them.

There is so  much data out there it is amazing.   Most of it pretty well
hidden away though!
-----Original Message-----
From: Jan-Peter Nowak <Jan-Peter.Nowak@tietovalta.fi>
To: Terry & Andree Hoeman <tehoema@MEGAVISION.COM>;
L-FORWARDLOOK@lists1.cac.psu.edu <L-FORWARDLOOK@lists1.cac.psu.edu>
Date: Wednesday, December 08, 1999 1:44 AM
Subject: Re: [FWDLK] Ross Roy Data Book


>Ross Roy Company also made film for dealers comparing '57 Chryslers and GM
>products. If you haven't seen it, it's available in VHS format at
>http://www.carsandstripes.com/mopar.asp. The video also includes about 1.5
>hours of '55-61 MoPar TV commercials. Great tape!
>
>Jan Nowak
>'57 Plymouth Fury
>'57 DeSoto Diplomat
>'60 DeSoto Adventurer
>
>At 07.58 PM 12/5/99 -0600, Terry & Andree Hoeman wrote:
>>Ross Roy was the advertising agency for Chrysler for many years and
produced
>>these books among other items.   There are generally regular sized pages
>>available also with additional details.   You won't find better data than
>>that presented in these books.   Supplemental pages in the rear are often
>>found and compare the cars  feature by feature to their competition.  Get
>>them when you can if at all possible!
>>
>>I have pages from a 1930 or so one and various other full booklets up to
the
>>late 60s and love them all!
>>
>>
>>-----Original Message-----
>>From: richard main <shelldrakelimited@EARTHLINK.NET>
>>To: L-FORWARDLOOK@lists1.cac.psu.edu <L-FORWARDLOOK@lists1.cac.psu.edu>
>>Date: Sunday, December 05, 1999 12:58 PM
>>Subject: Re: [FWDLK] Ross Roy Data Book
>>
>>
>>>It's a confidential book of new car features and specifications for
new-car
>>>salesmen that were prepared by Ross-Roy Corporation for Chrysler on each
>>>brand and year, e.g., '55 Plym, ''56 Plym.  Very detailed, meticulous,
and
>>>comprehensive.  The 55-56 Plymouth ones were in little pocket-sized
>>>three-ring binders and update leaves were published periodically.  The
>>>dealers were supposed to destroy the books at the end of the model year
>>>year.  Very rare, each typically goes for $150+.  I would like to find
the
>>>one for the '60 Desoto.  I have the ones for the '55 and '56 Plymouths.
>>>
>>>Richard
>>>twenty-two 55-56 Plymouths
>>>one '60 Desoto Adventurer
>>>
>>>
>>>
>>>>HI, What exactly is  Ross Roy Data Book. Is it a dealer item or an
>>>>aftermarket book. Just courious. Jim
>>>>57-8 Plymouths
>>>>34 Dodge Trucks
>>>>97 Ram 2500 ( Needed something to haul my Plymouths home)
>>>
>>
>
>