Re: IML: Slightly OT -- trademarks

[Christopher Hoffman <imperial67@xxxxxxxxxxxxx>]

Jeep has been owned by numerous companies, starting with Kaiser, then
American Motors/AMC, and then Chrysler bought AMC to get the Jeep brand,
which they now seem to be reducing to the value of seven vertical grille
bars. Recently they bought the rights to "Scout" from International
Harvester (who only use the brand name Navistar now) to use on a future
small Jeep. 

I am not sure if they've retained the trademark for Imperial, but they
certainly did their best to muddy its market value over the years!

Chris in LA

On 1/3/05 9:27 pm, David Whitney (david.whitney@xxxxxxxxxxxx) wrote:

> Bill points out Xerox as an excellent example of winning back a "lost"
> trademark, but my favorite comes from our beloved Chrysler Corp., which
> spent millions and years regaining the intellectual property rights to
> "Jeep".



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