Ah, but what speaks more powerfully than the name "Chrysler," a self-made man who accomplished his vision? A real modern-day historical figure. "Chrysler Imperial," has a nice ring to it, doesn't it? Like Cadillac Eldorado or Lincoln Continental. I'll duck now as you throw brickbats. --Roger van Hoy, '55 DeSoto, '42 DeSoto, '66 Plymouth, '81 Imperial, Washougal, WA ----- Original Message ----- | EXCELLENT discussion-point you brought up about the | very name Imperial itself. As you point out, Cadillac | and Lincoln speak to great historical figures. | Lincoln bespeaks "American solidity and strength". | Cadillac (and LaSalle) 'reference' a kind of | continental exoticism and 'pedigree' (family coats of | arms, etc...)...