The Imperial Conundrum

["David L. Rex" <drex@xxxxxxxxxxxxx>]

Oh Yes, that would be a problem if it were made in Germany, remmember WW-II!
----- Original Message -----
From: <imperial67@xxxxxxxxxxxxx>
To: <mailing-list@xxxxxxxxxxxxxxxx>
Sent: Wednesday, July 31, 2002 9:04 PM
Subject: Re: IML:The Imperial Conundrum


> It will be marketed under the brand Maybach, without Mercedes-Benz badging
on
> the vehicle.
>
> And I doubt anyone would pay $350K for a new Imperial, nor take too kindly
to
> the idea of an Imperial built in Germany.
>
> DCX expects the USA to be the largest market for the car.
>
> Chris in LA
>
> On Wed, 31 Jul 2002 15:55:50 -0700 Rog & Jan van Hoy
<vanhilla@xxxxxxxxxxxx>
> wrote:
>
> > I'm not in the financial range for a $350K car
> > like the
> > Maybach; I doubt many of us are.  If I were, I
> > think that
> > name would put me off.  Maybe it has some
> > cachet for rich
> > old Germans, but I doubt if many Americans have
> > any fond
> > liking for the name.  Imperial would have much
> > better
> > marketing chances in the US.
> >
> > Will it be a Mercedes Maybach, or will Maybach
> > be it's own
> > brand again?  [Couldn't resist!]
> >
> > --Roger van Hoy, '55 DeSoto, '42 DeSoto, '66
> > Plymouth, '81
> > Imperial, Washougal, WA
> >
> >
> >