IML - The Imperial Conundrum

[ImpSvcs@xxxxxxx]

Gee, now if they only had a sturdy entry level brand... something with a long history of reliability and excellent value... it could even be a sub-set of the Chrysler brand... it would have a snappy ring to it...

Chrysler - ?

Chrysler - ?

Nuts, it's right on the tip of my tongue...

Steve Charette


In a message dated 7/31/02 9:51:23 AM Pacific Daylight Time, mailing-list-owner@xxxxxxxxxxxxxxxx writes:

Just last week Chrysler announced its new marketing
stategy would be to move the Chrysler brand upmarket a
notch, with Dodge filling the medium-price/sporty
buyer needs.  Perhaps in light of this, the Imperial
is once again under consideration as a Chrysler
flagship.