Re: IML: Imperial rose and name use (was Airflow)

["Bill Watson" <wwatson5@xxxxxxxxx>]

The eagle and crown appeared in 1951, the year Chrysler could have spun the
Imperial off as a separate make.   Although the Imperial shared the body and
chassis of the New Yorker, the Imperial had a unique front clip that share
nothing with the New Yorker while the rear end had unique taillamps.
Actually, the Imperial differed as much from the New Yorker as the DeSoto
differed from the Chrysler Windsor (along with a different instrument
panel).

The 1934-1950 Chrysler Imperials used the Chrysler seal and shared virtually
all styling themes with lesser Chryslers (with the exception of the
taillamps on the 1949-50 Crown Imperial and the one-piece curved windshield
of the 1941-42 Crown Imperials)

The pre-Airflow Imperials had an Roman-inspired logo with a sheath of rods
and an axe in the centre of the rods.  There were two versions of the logo
which was oval in shape.  One had two banners across, with "Chrysler" on the
upper one and "Imperial" on the lower.  The other had a banner across the
centre with just
"Imperial".

Many automakers used the name "Imperial" to denote a closed body style with
a division window, or limousine as we call it these days.  Cadillac offered
an Imperial sedan in the Fleetwod 75 series, 6 or 8 passenger,  right into
the late 1950's.   Both versions had a division window while the 8 passenger
version had two jump seats that folded into/against the partition.  The
6-passenger version did not have jump seats.

And that was how Chrysler started using the name as well.  In 1924,
Chrysler's first year, the company offered  five 4-door closed models -
5-passenger brougham - a 2-door sedan with landau irons on the rear roof
quarters
5-passenger sedan - 4-door sedan in 6-window style
5-passenger town sedan - 4-door sedan, 4-window style, division partition,
open driver's compartment.
Imperial sedan - 5-passenger, 4-door sedan in 6-window style with a fancier
interior
Crown Imperial sedan - 5-passenger, 4-door sedan in 6-window style with the
rear roof quarters trimmed in leather or rubber fabric and landau bars.

The same five closed models were carried into 1925.

For 1926, the Imperial name was applied to the new top of the line series,
the series E, model 80.  The car had a flutes on the hood, much like
Vauxhall in Great Britain and Packard and Buick in the U.S.  The cars used
the viking Chrysler hood ornament with the Chrysler seal emblem on the
radiator grille.   The flutes would disappear with the introduction of the
eight-cylinder models for 1931.    Not sure when the unique Imperial emblem
was adopted, but it was not used on the series E  Imperials (1926-27)
although it was used on the 1931-33 Chrysler Imperial eights.  And it was
gone on the the 1934 Airflow models, being replaced, once again, by the
Chrysler seal emblem.

Bill
Vancouver, BC




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