Re: IML: (and not Le Baron) ? Au Contraire!

["Bill Watson" <wwatson5@xxxxxxxxx>]

Yes, Chrysler has done it "LeBaron" and "Le Baron" over the years, but the
prewar body firm, the source of the name, always spelled it "LeBaron".

Someone asked where the name came from.  Actually, it was chosen for the
same reason as the partners decided to call it "Carossiers" instead of "Body
Coompany" - it looked and sounded French.  In the era just after World War I
France was considered the leader in auto body design and thus the French
names.  It was strictly to tie the firm's image with French design
leadership in  the minds of luxury car buyers.   Which is also why Hibbard
and Darrin went to France and eventually joined forces for form a design
firm in Paris.   It was the place to be.

Bill
Vancouver, BC






----- Original Message ----- 
From: "Kenyon Wills" <imperialist1960@xxxxxxxxx>
To: <mailing-list@xxxxxxxxxxxxxxxx>
Sent: Thursday, June 09, 2005 8:18 AM
Subject: Re: IML: (and not Le Baron) ? Au Contraire!


>
> > Also note the spelling  -->  LeBaron.   No space
> > between "Le" and  "Baron".
>
> > Never.
>
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> Hmmm.  Well there is a space for 196o owners.  It
> really matters so little, but after having handled the
> darned aluminum emblems so often, I must protest this
> claim.
>
> http://imperialclub.com/Yr/1960/SpottersGuide/LeBaron-Trunk-Script2.jpg
>
> Seems to me that there is a sizable break in the
> script?
>
> Maybe, like so many other things on the car, it's a
> one-year only "design feature"?
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>
> Yes.  I have nothing better to do just this moment
> than argue about this point.  I'll go invent cold
> fusion or something now....
>
> Kenyon Wills
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