>Date: Wed, 14 Jul 2004 11:29:54 -0400 (GMT-04:00)
>From: chrycordoba@xxxxxxxxxxxxxx
>Subject: Re: IML: Fw: Hardtop V. Sedan & Coupes
>Reply-To: Southampton was the nomenclature used to designate Imperial's
hardtop between 1955 and 1962, the same
>as Buick's Riviera, Oldsmobile's Holiday, and Chrysler's Newport names were
used in the Fifties. It had nothing to do
>with trim levels, as there were Custom Southamptons, Crown Southamptons and
LeBaron Southamptons. By 1961, all
>Imperials were hardtops or convertibles, and with Exner on his way out by
1963, dropping the name made even more
>sense, i.e. to distance the make from what had then become dated styling
and passe names. Of course, Riviera and
>Newport went on to subsequent lives as models in their own right.
My '69 4DHT isn't badged as a Southampton, but they were still
refferred to as such in the sales literature.
-Kle.
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