Much of the reason for that is that the average customer is not a car enthusiast, so they don't care for character or styling. Also, they don't plan to keep the new car for very long, so they don't care for quality of materials. The US industry in particular has sunk compared to the competition, primarily I believe because the comanies are not run by engineers as it used to be, but by bean counters and MBA's with little to no technical knowledge. D^2 Quoting "Woolf,Richard" <richard.woolf@xxxxxxxxxxxx>: > The biggest problem with today's cars are the fact they have no character or > soul. Years ago you could tell what kind of car was coming at you on the > road. You would know the make/year/model. Look at the character of the > Imperials from the mid fifty's to until the early seventy's. > > When will Detroit wake up? > > Rich Woolf > >