This is just an opinion -- but here goes. In his book,The Autobiography Of An American Workman, Mr. Chrysler referred to his personal pride regarding his German ancestry. he even opined that the American work ethic was an outgrowth of tbe Germanic influence within the collective American psyche. I am not endorsing this position -- however, isn't it coincidental that he picked The Imperial German Eagle as the symbol for the marque? Further -- the very word IMPERIAL was often used in describing pre WW1 Germany. So doesn't it make sense that Mr. Chrysler would pick both a symbol and a word that reflected his own heritage?
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