I can remember as a kid, a classic Warner Bro. cartoon that showed a race car driver lifting the hood of his car, and it had the engine floating in water. And it had a label "Floating Power" on it. I didn't know what it meant then. Some slick advertising back then! Rob. On Fri, 1 Feb 2008 10:59:45 -0500 "Tom Scott" <shelbyguy@xxxxxxxxxxx> wrote: >I just got done reading 'Chrysler', the biography of >Walter P by Vincent Curcio. Very well written book that >gives a lot of insight not only to the man's business >acumen but also as to how he conducted his personal >affairs also. The guy wasn't a saint but his positive >qualities far outweighed his negative traits. Anyway, I >believe this passage is from that book. I remember there >being a chapter dealing with the early Depression years >and Chrysler's 5 year quest to alleviate the vibration >problem from which all manufacturers suffered. There is >quite a bit written about the development, testing and >marketing of the Floating Power engine mounts. There are >also some pictures of Walter P's 32 Imperial Limo and >Walter, Jr's 32 Imperial Roadster. Anyway, the book >states, 'What he (WPC) gave the public was the new >"Floating Power" Plymouth, introduced to the public on >July 5, 1931.' >If you've got the time, the book is a good read but not a >one nighter..666 pages. >Tom >60 Crown >----- Original Message ----- From: "Burton Bouwkamp" ><northburt@xxxxxxxxxxx> >To: <mailing-list@xxxxxxxxxxxxxxxx> >Sent: Friday, February 01, 2008 9:28 AM >Subject: IML: FLOATING POWER > > >> This is from the Allpar website in a writeup about the >1931 Plymouth PA >> model: >> >> "The big news in the engine department was not really >the engine, but >> rather the method of mounting the engine into the >chassis. "Floating >> Power" it was called, and it would become a Plymouth >(and Chrysler >> Corporation) trademark. Interestingly enough, the >Plymouth was the first >> car in the Corporation to use Floating Power but it >would soon be adopted >> not only across the board in the Corporation's own cars >within 6 months, >> but other makers would adopt it (paying royalties for >its use) as well." >> >> >> >> Burt Bouwkamp >> > > >----------------- http://www.imperialclub.com > ----------------- >This message was sent to you by the Imperial Mailing List. >Please reply to mailing-list@xxxxxxxxxxxxxxxx and your >response will be shared with everyone. Private messages >(and attachments) for the >Administrators should be sent to iml.webmonster@xxxxxxxxx >To UN-SUBSCRIBE, go to >http://imperialclub.com/unsubscribe.htm > ----------------- http://www.imperialclub.com ----------------- This message was sent to you by the Imperial Mailing List. Please reply to mailing-list@xxxxxxxxxxxxxxxx and your response will be shared with everyone. Private messages (and attachments) for the Administrators should be sent to iml.webmonster@xxxxxxxxx To UN-SUBSCRIBE, go to http://imperialclub.com/unsubscribe.htm