Re: IML: Imperial verus the other luxury cars
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Re: IML: Imperial verus the other luxury cars



Jan,

I got the same impression from the 1958 sales literature I have seen. In fact the notes that came with the 1958 slide show for sales people say quite clearly not to bash Cadillac too much. Just do a gentle compare and contrast, making sure to point out that while the Cadillac is a good product, the Imperial is better in both subtle and substantial ways. But when it came to the Lincoln, boy, just 'er her rip. Ain't nothing good to be said about that dog, which, in fact, it was. One of the ugliest looking cars ever built and almost none of them left, either.

I think the perception was that if buyers were looking past the Cadillac, for whatever reason, the pitch was to show appreciation for them but to damn the other alternative.

Hugh


----- Original Message ----- From: "Jan Grøsfjeld" <imperialfan65@xxxxxxxxxxx>
To: <mailing-list@xxxxxxxxxxxxxxxx>
Sent: Saturday, August 18, 2007 4:47 PM
Subject: Re: IML: Imperial verus the other luxury cars


I`m agre  whit you whit all my heart.

Jan Grosfjeld
Norway
1965 Imperial Crown

From: ChiPieAlandPaula@xxxxxxx
Reply-To: mailing-list@xxxxxxxxxxxxxxxx
To: mailing-list@xxxxxxxxxxxxxxxx
Subject: Re: IML: Imperial verus the other luxury cars
Date: Sat, 18 Aug 2007 15:36:36 EDT

Hello All,
 In my humble opinion - Imperial never had a rival!! It was all about
HANDLING.And that is where we were light years ahead. True some year Caddy's were faster - and GM's coachwork may have been better -- but remember one thing
-  Imperials were built by car lovers for car  lovers.

 Allan from Billings



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