John, with all respect to your answer. Back in the 90's Chrysler sold many Dynastys, New Yorkers , Salons and Fifth aves. It was a big seller for them so much that the body style stay true from 88-93. The Imperial was a take off from those cars.-Anthony ----- Original Message ----- From: "john sadowski" <jsadowski@xxxxxxx> To: <mailing-list@xxxxxxxxxxxxxxxx> Sent: Tuesday, August 15, 2006 2:50 AM Subject: Re: IML: CHRYSLER IMPERIAL 81-83 & 90- 93-=WHY?? > The big difference this time is that they have a huge success with the 300. > The last 2 generations only had luke warm offerings in the overall lineup. > With the D/C partnership, Chrysler is more likely to be taken seriously as a > luxury car builder. I'm betting that if the stretched version of the 300 > does well, the new Imperial won't be too far behind it. > John > ----- Original Message ----- > From: "Kenyon Wills" <imperialist1960@xxxxxxxxx> > To: <mailing-list@xxxxxxxxxxxxxxxx> > Sent: Monday, August 14, 2006 10:04 PM > Subject: Re: IML: CHRYSLER IMPERIAL 81-83 & 90- 93-=WHY?? > > > > Look at what Chrysler has done with the current > > incarnation of the 300 and you have a window into > > what's likely with whatever they do with/to Imperial. > > > > The 80's and 90's incarnations were probably similar > > in that they were efforts to put a car into a > > marketing or linup niche perceived by the > > strategists as needing to be filled more than they > > needed continuity and context to what had come before > > - One had 2 doors and the other was FWD, so.... > > > > Prior to that, Imperial flowed as a line from 1926 to > > 1975 as the pinnacle product in the line of offerings > > from a strong and vibrant company. The Chrysler of > > 1981 and 1990 (and perhaps 2006?) is a markedly > > different company. > > > > I like the later cars and don't intend to slight them > > - just comparing what I think are facts. > > > > It doesn't really matter, does it? The target market > > for the Imperial has nothing much to do with what we > > know Imperial to be, just as the current 300 does not > > have much of any real connection to the 300 name of > > the past (that I can see, anyway). > > > > -Kenyon > > > > > > > > --- anthony romano <mamrom@xxxxxxx> wrote: > > > >> Hello! Help me to understand why the "Comeback" of > >> the 80's and the 90's Imperials never took off as a > >> sort after car? In my opinion, the cars had the edge > >> in style and engineering. Both cars were ahead of > >> its time with amentias. So with all this, was it a > >> marketing blunder or was it only intended to make a > >> "Cameo" appearance for those years. It makes you > >> think that the new Imperial concept car might have > >> the same fate, unless Chrysler really intends to > >> resurrected permanently as to compete with the ever > >> growing Luxury market. Let's face it, back in the > >> day Imperial had only two rivals to compete with, > >> unlike today fierce competition. > >> > >> > >> Your Thoughts Appreciated! > >> > >> Anthony > > > > > > Kenyon Wills > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > ----------------- http://www.imperialclub.com ----------------- > > This message was sent to you by the Imperial Mailing List. Please > > reply to mailing-list@xxxxxxxxxxxxxxxx and your response will be > > shared with everyone. Private messages (and attachments) for the > > Administrators should be sent to webmaster@xxxxxxxxxxxxxxxx > > To UN-SUBSCRIBE, go to http://imperialclub.com/unsubscribe.htm > > > > > > > > > ----------------- http://www.imperialclub.com ----------------- > This message was sent to you by the Imperial Mailing List. Please > reply to mailing-list@xxxxxxxxxxxxxxxx and your response will be > shared with everyone. Private messages (and attachments) for the > Administrators should be sent to webmaster@xxxxxxxxxxxxxxxx > To UN-SUBSCRIBE, go to http://imperialclub.com/unsubscribe.htm > > ----------------- http://www.imperialclub.com ----------------- This message was sent to you by the Imperial Mailing List. Please reply to mailing-list@xxxxxxxxxxxxxxxx and your response will be shared with everyone. Private messages (and attachments) for the Administrators should be sent to webmaster@xxxxxxxxxxxxxxxx To UN-SUBSCRIBE, go to http://imperialclub.com/unsubscribe.htm