John----- Original Message ----- From: "Kenyon Wills" <imperialist1960@xxxxxxxxx>
To: <mailing-list@xxxxxxxxxxxxxxxx> Sent: Monday, August 14, 2006 10:04 PM Subject: Re: IML: CHRYSLER IMPERIAL 81-83 & 90- 93-=WHY??
Look at what Chrysler has done with the current incarnation of the 300 and you have a window into what's likely with whatever they do with/to Imperial. The 80's and 90's incarnations were probably similar in that they were efforts to put a car into a marketing or linup niche perceived by the strategists as needing to be filled more than they needed continuity and context to what had come before - One had 2 doors and the other was FWD, so.... Prior to that, Imperial flowed as a line from 1926 to 1975 as the pinnacle product in the line of offerings from a strong and vibrant company. The Chrysler of 1981 and 1990 (and perhaps 2006?) is a markedly different company. I like the later cars and don't intend to slight them - just comparing what I think are facts. It doesn't really matter, does it? The target market for the Imperial has nothing much to do with what we know Imperial to be, just as the current 300 does not have much of any real connection to the 300 name of the past (that I can see, anyway). -Kenyon --- anthony romano <mamrom@xxxxxxx> wrote:Hello! Help me to understand why the "Comeback" of the 80's and the 90's Imperials never took off as a sort after car? In my opinion, the cars had the edge in style and engineering. Both cars were ahead of its time with amentias. So with all this, was it a marketing blunder or was it only intended to make a "Cameo" appearance for those years. It makes you think that the new Imperial concept car might have the same fate, unless Chrysler really intends to resurrected permanently as to compete with the ever growing Luxury market. Let's face it, back in the day Imperial had only two rivals to compete with, unlike today fierce competition. Your Thoughts Appreciated! AnthonyKenyon Wills ----------------- http://www.imperialclub.com ----------------- This message was sent to you by the Imperial Mailing List. Please reply to mailing-list@xxxxxxxxxxxxxxxx and your response will be shared with everyone. Private messages (and attachments) for the Administrators should be sent to webmaster@xxxxxxxxxxxxxxxx To UN-SUBSCRIBE, go to http://imperialclub.com/unsubscribe.htm
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