RE: IML: 90-93 Imperial-To be or not to be??

["Rob P" <fristpenny@xxxxxxxxxxx>]

My personal feeling is that the 80s cars will always be regarded as a bust.  
However, as time goes by, people sort of give us some space and say things 
like "oh they were great cars, when they were running right" or "wonderful, 
but problematic."  I think they think my car was a bust and based upon sales 
figures are probably right.  As for the 90's cars, I think that people just 
lump them in with the New Yorker and 5th Avenue and really the K-car.   
While the car may be different from the others, it looks much like the New 
Yorker/5th Ave, just as many other Imperials looked a lot like their 
Chrysler counterparts.

As for the promotion of the 5th Avenue, the 5th Ave version of the RWD New 
Yorker (formerly LeBaron/Diplomat) sold WAY better than ChryCo expected.  
They kept selling those things for years based on fleet sales and people who 
still wanted traditional (read rear wheel drive) luxury and didn't want a 
Town Car.  The 5th Ave had been selling well for years before they dropped 
the name on an FWD.  The Imperial name had last been used on my one of 1,427 
1983 model.  That's probably why they pushed it more.  I'm sure that 
Encyclopedia Bill will provide a detailed coherent analysis of this backed 
with facts and production figures, but that's how I remember it.

Rob


> From: "anthony romano" <mamrom@xxxxxxx>
> Reply-To: mailing-list@xxxxxxxxxxxxxxxx
> To: "mailing-list" <mailing-list@xxxxxxxxxxxxxxxx>
> Subject: IML: 90-93 Imperial-To be or not to be??
> Date: Thu, 20 Jul 2006 08:55:23 -0400
>
> Will these (90-93) Imperials be known as a bust in Chrysler's attempt for a 
> come back or will it over time be Realized as it's Imperial predecessor 
> that have gone before?
>
> P.s. I've readed that the problem with Imperial back in the day is that it 
> had a difficult time disassociating itself from Chrysler- meaning, It 
> should had stood alone like Lincoln and Cadillac. Associating itself with 
> Chrysler takes on with it all the hits the corporation- do you agree.
>
> P.s.s -Why did Chrysler make the Fifth almost the same as the Imperial back 
> in the 90's. I think the Fifth may had more Luxury features or the same. 
> They sure promoted the Fifth ave. more if I'm not mistaken -WHY?
>
>                                                                            
> Regards, Anthony




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