The people that I know who purchased a highly optioned 1960 Custom did so because they decided that the Crown seemed a bit "garrish" to them. They picked the Custom because they liked it, not because they were foolish. Paul W. In an email dated 12/8/2005 8:51:55 am GMT Daylight time, ChiPieAlandPaula@xxxxxxx writes: >Hello All, > What is up with this thread regarding The ?Imperial Custom? Before you >assume that the Custom was a blank pallette offered to allow you to custom tailor >you vehicle, let's look at it's competitors.. In the late 50's & early 60's, C >( I do not want to mention the standard of the world ), offered three seperate >model ranges. The lowest was designed to allow the B crowd ( as in, wouldn't >you really rather have a ) to step up to this prestige make. Also the L crowd >had a three tier model structure, mainly to compete with the C crowd. > So, if Chrysler wanted to make the Imperial a true competitor in this >market, logically, they to needed a three tier model lineup. > The problem was that when you custom ordered a Custom, you wound up so close >to a Crown in price that it was really foolish not to get the Crown. From >personal experience, I can categorically say that the interiors of a Custom were >not as nice as a New Yorker. > ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?Allan from Billings, Montana > ----------------- http://www.imperialclub.com ----------------- This message was sent to you by the Imperial Mailing List. Please reply to mailing-list@xxxxxxxxxxxxxxxx and your response will be shared with everyone. Private messages (and attachments) for the Administrators should be sent to webmaster@xxxxxxxxxxxxxxxx To UN-SUBSCRIBE, go to http://imperialclub.com/unsubscribe.htm