IML: Stripper Imperials?
[Date Prev][Date Next][Thread Prev][Thread Next][Date Index][Thread Index]
IML: Stripper Imperials?
- From: ChiPieAlandPaula@xxxxxxx
- Date: Fri, 12 Aug 2005 03:51:55 EDT
Hello All,
What is up with this thread regarding The Imperial Custom? Before you assume that the Custom was a blank pallette offered to allow you to custom tailor you vehicle, let's look at it's competitors.. In the late 50's & early 60's, C ( I do not want to mention the standard of the world ), offered three seperate model ranges. The lowest was designed to allow the B crowd ( as in, wouldn't you really rather have a ) to step up to this prestige make. Also the L crowd had a three tier model structure, mainly to compete with the C crowd.
So, if Chrysler wanted to make the Imperial a true competitor in this market, logically, they to needed a three tier model lineup.
The problem was that when you custom ordered a Custom, you wound up so close to a Crown in price that it was really foolish not to get the Crown. From personal experience, I can categorically say that the interiors of a Custom were not as nice as a New Yorker.
Allan from Billings, Montana
Back to the Home of the Forward Look Network