That "77" is two number 7s, but stamped in reverse. The back of the tag shows the numbers clearly, and in the right way. B2 : 342 - Torqueflite. (The "2" is closer to being under the "B" than the "A") H5 : 385 - Heater with Defroster J6 : 396 - Convertible Top - White K3 : 423 - Backup Lights L8 : 428 - Windshield Washers - Dual Jet R6 : ??6 - Probably an export code, but I do not have any export stuff. (Radios on the 1963 Lynch Road tag were under "C".) SO NUMBER - 0904 9010 where "0904" is the Scheduled Build Date - September 4, 1962 9010 - 10th one built that day, with "9" for export(?). BDY - 335 3 - Plymouth V8 3 - Fury 5 - 2-door convertible 12 = 03 and 678 = 148 : I suspect Gate Sequence Numbers. Both are for Lynch Road assembly codes, not sales codes. Probably to do with the building of the body. Bill Toronto, ON On Thu, Mar 17, 2011 at 10:46 PM, Gary H. <spigot2039@xxxxxxxxxxx> wrote: > > Very nice detective work Bill! > > http://1962to1965mopar.ornocar.com/images/gachet63tag3.jpg is a revised image with the > unclear codes clarified. Had to look at the back of the tag to figure out what the front of the fender tag was trying to say! > > Thanks, > Gary > > > -----Original Message----- >> >>The car came the Lynch Road plant, including paint and interior. >>Judging by the Swiss tag it was probably shipped in pieces, although >>not completely knocked down, and the pieces assembled in Switzerland. >> >>Serial Number : 3331 101633 >> >>3 - Plymouth V8 >>3 - Fury >>3 - 1963 model year >>1 - Lynch Road assembly plant >>101633 - 1,633rd Plymouth built at Lynch Road. >> >>Engine Number : T318 023768 >> >>T - 1963 model year >>318 - 318-cid V8 >>023768 - 22,768th engine built >> >> >>LAUF anf FARB anyone? >> >> >>For the body tag, any numbers under the top row :"1234567890" would be >>for a gate sequence number. "Gate", I believe, referring to the >>framework used to hold the body stampings in place while the body was >>welded together. >> >>Cannot make out if anything is stamped under the letters. >> >>Cannot make out what is stamped under SO NUMBER and BDY. >> >>The numbers/letters under TRM and PAINT are reversed. >> >>Under TRM, TT W, is for the paint. >> >>T - roof colour - Claret Metallic >>T - body colour - Claret Metallic >>W - insert - white >> >>Under PAINT, 443, is for the trim >>44 - Cloth and vinyl bench seat >>3 - colour - tan >> >> >>Bill >>Toronto, ON >> >> >>On Wed, Mar 16, 2011 at 1:08 PM, Gary H. wrote: >>> >>> Hi all, >>> >>> I posted the Fender tags from a gentleman with a 1963 Fury in Switzerland. >>> >>> http://1962to1965mopar.ornocar.com/images/gachet63tag1.jpg is the Swiss tag, >>> >>> http://1962to1965mopar.ornocar.com/images/gachet63tag2.jpg is the U.S. style tag, though I don't know if the tags are coded differently in those Swiss assembled Plymouths. >>> >>> Anyone know if the paint codes on the tag tells the type of sidesweep color used? >>> >>> Thanks, >>> Gary H. > > > > > > ?p=TEXFOOTER > > >