New Hemi C 300

[fastedgie@xxxx]

Why is the new Chrysler a 300 Hemi C?????
What has the C got to do with the current name. 
The letter 'C' in 1957 had a special designation earned as a performance vehicle in a series of Letter cars. These special letter cars became sought after collectibles because of their special impact on the history automobile and in particular to the making of a great company, Chrysler Corporation.
But what the hell has the C got to do with the 2005 model year? 
Especially when the 'C' follows the 'M' car a mass produced non collector car?? 
It's obvious the current marketers at DCX are right out of touch with reality. They want to capitalize on the marketing value of the Letter Cars, but they fail to see the need to protect the real letter cars from the rank and file. 
The current management should take a lesson from Chrysler management of the 50's and early 60's. They too saw the value of capitalizing on the Chrysler 300 name. But they protected the letter cars by dropping the letters on the mass produced 300's of that time period. Even Iacocca saw they importance of the special status of the Letter cars by designating the 79 Chrysler 300 as a letterless car., not withstanding what he did to the Charger name. ( Charger 2.2, what a laugh on Dodge's history) 
The current 300 M should never have been a letter car, it's way too late to fix it. But to go from the 'M' to a 'C' is absolutely senseless and without any marketing advantage. And in common English, it's confusing and alphebetically incorrect. 
In the future when a 300 Club Member is called upon to explain the special significance of the Letter Cars, he will indeed, have to explain the meaning of stupidity. The unfortunate thing is there is no law against it. 

Ed Del Grande