Re: [Chrysler300] Sexy Chrysler 300s Planned

[Keith Boonstra <kboonstra@xxxxxxxxxxxx>]

"--- add a heavy dose of sex appeal to Chrysler" - by looking to the 
French for help???  Think Citroen.  Our old finned Chryslers coming off 
a runway might  make more sense.  And we made out in them just fine, 
thanks.

Keith Boonstra

-

Tony Rinaldi wrote:
>  
>
> Hi To All,
>
> Sex sells. The Italians have a Frenchman redesigning the new Chryslers so
> that people will want to make out in them and think they are millionaires
> with their cars coming off runways!
>
> Of course, our 300s have always been sexy!
>
> Tony Rinaldi
>
> Below is the quote:
>
> "UPSCALE CHRYSLER MODELS
> Chrysler needs to improve its other brands, too. The namesake Chrysler 
> brand
> will get the most aggressive overhaul. Olivier Francois, the president and
> CEO of the Chrysler brand, a suave Frenchman who helped fix Fiat's upscale
> Lancia brand, is trying to add a heavy dose of sex appeal to Chrysler.
>
> First, Chrysler will get six new models over the next five years that will
> be pushed upscale. They will be styled to give their owners "comfort and
> glamour." With the advertising, Francois has a brand commercial featuring
> tattooed, leggy models. The cars appear to be coming off a runway. The
> commercial has lines such as 'Looking like $1 million was a 
> birthright' and
> 'Let's design cars people want to make out in.'"
>
> 


[Non-text portions of this message have been removed]



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