Re: [Chrysler300] Forward Look Follow-Up

["Don Warnaar" <300country@xxxxxxx>]

Hi Bruce and all,

As a follow-up to my discourse on The Forward Look, it is obvious that italics don't show up in the group emails.  Sorry for the confusion when I said that I typed it that way, but didn't look that way.

Bruce, you point is a good one.  They did use The Forward Look logo in ads, but not on the cars at the beginning.  Maybe the slogan was a last minute decision.  The 1956 cars did feature the logo all over the place, but not the '55s.

Don Warnaar
  ----- Original Message ----- 
  From: Bruce Paul<mailto:b_paul_ncp@xxxxxxxxx> 
  To: Don Warnaar<mailto:300country@xxxxxxx> 
  Sent: Tuesday, March 06, 2007 10:28 AM
  Subject: Re: [Chrysler300] Tulsarama "Unearthing" Auto shows


  Hi Don,

  I imagine that part of the confusion as to whether The
  Forward Look started in 1955 or 1956 may be related to
  trim on the vehicles. My brother still has a 1956
  Plymouth Belvedere that has Forward Look emblems on
  the rear fenders, but the 1955 Plymouths did not have
  them.

  Bruce Paul
  Cherry Hill, NJ




  --- Don Warnaar <300country@xxxxxxx<mailto:300country@xxxxxxx>> wrote:

  > Rich and all,
  > 
  > Chrysler introduced "THE FORWARD LOOK" at the time
  > of the introduction of the 1955 corporation line-up
  > in the fall of 1954.  A number of magazines have
  > mistakenly said that it began in 1956, probably
  > because of the fins being added to the basic '55
  > bodies.  It is simply not correct.  Others have said
  > it began with the 1957 line because of the
  > dramatically new styling with larger fins.  Also not
  > so.  All the print ads of the time showed the theme
  > "THE FORWARD LOOK" just like I've typed it, in all
  > caps with the word "forward" in italics. 
  > (Suggesting forward motion?)
  > 
  > Chrysler was the sponsor (the whole show, remember
  > when that used to be the practice?) for "Climax", a
  > weekly dramatic suspense show starring Mary Costa
  > and Bill Lundigan from October '54 through June '58.
  >  During the '54-'55 season, "Shower of Stars", a
  > musical variety show would replace "Climax" once a
  > month. The announcer on the programs was Art
  > Gilmore, a CBS staff announcer.  He would introduce
  > the program by saying,  "Chrysler Corporation,
  > makers of Plymouth, Dodge, DeSoto, Chrysler, and the
  > magnificent Imperial, the cars of The Forward Look,
  > presents...."
  > 
  > "The New Shape of Motion" line was added for the
  > 1956 corporate line-up.   Magazine ads would feature
  > a display of all five cars lines shown in the same
  > ad.
  > 
  > The individual car lines had their own advertising
  > themes, but all were under THE FORWARD LOOK
  > corporate theme.  In 1955, Chrysler used "The 100
  > Million Dollar Look".   Dodge used "The Beautiful
  > Swept-Wing Dodge" in 1957-58.  "Suddenly it's 1960"
  > was exclusively used by the 1957 Plymouth, even
  > though the popular press often has it being used for
  > all of Chrysler.
  > 
  > Jeff Godshall, a stylist with Chrysler for many
  > years, is also an excellent writer whose articles
  > have appeared in Collectible Automobile, among other
  > publications.  He always states correctly that THE
  > FORWARD LOOK began with the 1955 cars.
  > 
  > As you can tell, this is a point of great interest
  > to me.
  > 
  > Don Warnaar
  > New Jersey
  > 
  > 
  > 
  > 
  >   ----- Original Message ----- 
  >   From: Rich Barber<mailto:c300@xxxxxxx<mailto:c300@xxxxxxx>> 
  >   To:
  >
  chrysler300@xxxxxxxxxxxxxxx<mailto:chrysler300@xxxxxxxxxxxxxxx<mailto:chrysler300@xxxxxxxxxxxxxxx%3Cmailto:chrysler300@xxxxxxxxxxxxxxx>>
  > 
  >   Sent: Tuesday, March 06, 2007 12:29 AM
  >   Subject: [Chrysler300] Tulsarama "Unearthing" Auto
  > shows
  > 
  > 
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