Re: [FWDLK] DPCD and the Pentastar

On Tue, Apr 23, 2013 at 12:29 AM, Dave Homstad <dhomstad@xxxxxxxxxxx> wrote:

One question: why is the Pantastar only used on the RH front fender?

Dave Homstad
56 Dodge D500

On Mon, Apr 22, 2013 at 1:52 PM, Eastern Sierra Adjustment Svc wrote:

Ask & ye shall receive...

This is from Pg-2-of-2 of Ward's Quarterly (large hardcover: 13x10.5"
'magazine', of Winter 1965; Vol1 #1), which deals entirely
with Chrysler Corporation, entitled: Why Chrysler Changed Its
Corporate Identity".

This issue is a must-have for any serious corporate researcher's
library.

Neil Vedder

On 4/22/2013 8:18 AM, Ray Jones wrote:

FOUND ON A GUIDE LENS SITE

*
DPCD and the Pentastar *

<https://sites.google.com/site/guidetotaillightcodes/Home/did-you-know/Pentastar%20small.jpg?attredirects=0>
The letters in Chrysler’s intertwined DPCD logo, adopted in the 1930s,
originally stood for Dodge-Plymouth-Chrysler-DeSoto, but when DeSoto was
dropped (in 1961) the second D was left without a raison d’tre. Some
apologists, either in or out of the Corporation (this has never been
established), suggested that the second D now stood for Dodge trucks, which
was a convenient thing to say except that trucks had been part of the
lineup all along, so if it were true there should have been three Ds to
start with.

Chrysler never offered an official explanation, nor did it say why a letter
wasn’t added for Imperial when it became a separate make in 1955. The
issue was mooted in 1962, when the famous Pentastar was introduced, though
the old logo remained on lenses until at least 1965. The new logo is
usually accompanied by the letters CC, which obviously stand for Chrysler
Corporation.

* *

*To the best of our knowledge, no one has ever explained, or even asked,
what the the five points of the Pentastar mean. Perhaps they stand for the
four surviving brands (Plymouth, Dodge, Chrysler, and Imperial) plus Dodge
trucks (now Ram), which can be included because there are no messy initials
to worry about. But today the lineup is down to three (Dodge, Chrysler and
Jeep) plus trucks, so there are now at least one, or perhaps two, extra
points on the star, depending on who’s counting.
*

https://sites.google.com/site/guidetotaillightcodes/Home/did-you-know

If the link doesn't come thru, Google Guide lens codes
\
Ray

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