Ask & ye shall receive... This is from Pg-2-of-2 of Ward's Quarterly (large hardcover: 13x10.5" 'magazine', of Winter 1965; Vol1 #1), which deals entirely with Chrysler Corporation, entitled: Why Chrysler Changed Its Corporate Identity". This issue is a must-have for any serious corporate researcher's library. Neil Vedder On 4/22/2013 8:18 AM, Ray Jones wrote: FOUND ON A GUIDE LENS SITE * DPCD and the Pentastar * <https://sites.google.com/site/guidetotaillightcodes/Home/did-you-know/Pentastar%20small.jpg?attredirects=0> The letters in Chrysler’s intertwined DPCD logo, adopted in the 1930s, originally stood for Dodge-Plymouth-Chrysler-DeSoto, but when DeSoto was dropped (in 1961) the second D was left without a raison d’tre. Some apologists, either in or out of the Corporation (this has never been established), suggested that the second D now stood for Dodge trucks, which was a convenient thing to say except that trucks had been part of the lineup all along, so if it were true there should have been three Ds to start with. Chrysler never offered an official explanation, nor did it say why a letter wasn’t added for Imperial when it became a separate make in 1955. The issue was mooted in 1962, when the famous Pentastar was introduced, though the old logo remained on lenses until at least 1965. The new logo is usually accompanied by the letters CC, which obviously stand for Chrysler Corporation. * * *To the best of our knowledge, no one has ever explained, or even asked, what the the five points of the Pentastar mean. Perhaps they stand for the four surviving brands (Plymouth, Dodge, Chrysler, and Imperial) plus Dodge trucks (now Ram), which can be included because there are no messy initials to worry about. But today the lineup is down to three (Dodge, Chrysler and Jeep) plus trucks, so there are now at least one, or perhaps two, extra points on the star, depending on who’s counting. * https://sites.google.com/site/guidetotaillightcodes/Home/did-you-know If the link doesn't come thru, Google Guide lens codes \ Ray ************************************************************* To unsubscribe or set your subscription options, please go to http://lists.psu.edu/cgi-bin/wa?SUBED1=l-forwardlook&A=1 Help the Forward Look with every eBay purchase by starting your search here: http://www.ForwardLook.net/eBay Error in line 20 of l-forwardlook.mailtpl: unknown formatting command <<< -> ...and with every Amazon purchase by clicking here: <- Attachment:
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