Thanks Roger. There was extreme evidence in 1979 when Plymouth had just two models: Horizon and Aspen. -----Original Message----- From: Forward Look Mopar Discussion List [mailto:L-FORWARDLOOK@xxxxxxxxxxxxx] On Behalf Of Jan & Roger van Hoy Sent: Wednesday, May 16, 2007 12:29 AM To: L-FORWARDLOOK@xxxxxxxxxxxxx Subject: Re: [FWDLK] FW: [FWDLK] CHRYSLER: an American company Go back even farther, to 1960... [not the "suddenly it's 1960 in 1957, but the real 1960]... For about the same dough, you could have a Dodge Dart instead of a Plymouth. Not only did you get a more impressive badge, but the Dart was... less overstyled... than the Plymouth. Dodge sales went up, Plymouth sales went down, except for 185,000 Valiants which gave the marque a brief reprieve. But the era of the "low-priced three" was over. --Roger van Hoy, Washougal, WA, '55 DeSoto, '58 DeSoto, '56 Plymouth, '66 Plymouth, '41 Dodge ----- Original Message ----- From: "Rich Lee" <Exner60@xxxxxxx> To: <L-FORWARDLOOK@xxxxxxxxxxxxx> Sent: Tuesday, May 15, 2007 8:16 PM Subject: [FWDLK] FW: [FWDLK] CHRYSLER: an American company > Pre-Daimler Chrysler killed Plymouth. In 1998, it had Neon, Breeze, and > Voyager. This, in and of itself, hardly competed against Ford division or > Chevrolet. When Chrysler Corporation abandoned the luxury field (killing > Imperial), it competed against itself. Plymouth was supposed to go > against > Chevrolet and Ford; Dodge was supposed to go against Pontiac; and Chrysler > was supposed to go against Mercury, Oldsmobile, and Buick. > > The problem was Dodge. It was better suited to compete against Chevrolet > and Ford division because it had trucks! That left Plymouth competing > against Chevrolet's Geo subdivision and the Korean imports. > > -----Original Message----- > From: Forward Look Mopar Discussion List > [mailto:L-FORWARDLOOK@xxxxxxxxxxxxx] On Behalf Of eastern sierra Adj > Services > Sent: Tuesday, May 15, 2007 12:17 PM > To: L-FORWARDLOOK@xxxxxxxxxxxxx > Subject: Re: [FWDLK] CHRYSLER: an American company > > > So, I'm willing to concede that Z. was probably not a wife-beater, but > he WAS the personification of the death of Plymouth (which COULD have > been Chrysler's Family-Transportation (now: "Green") division. > > But, Deader knows and cares nothing about entry-level cars, or > > > Neil Vedder ************************************************************* To unsubscribe or set your subscription options, please go to http://lists.psu.edu/cgi-bin/wa?SUBED1=l-forwardlook&A=1 ************************************************************* To unsubscribe or set your subscription options, please go to http://lists.psu.edu/cgi-bin/wa?SUBED1=l-forwardlook&A=1 |