Ross Roy was the advertising agency for Chrysler for many years and produced
these books among other items. There are generally regular sized pages
available also with additional details. You won't find better data than
that presented in these books. Supplemental pages in the rear are often
found and compare the cars feature by feature to their competition. Get
them when you can if at all possible!
I have pages from a 1930 or so one and various other full booklets up to the
late 60s and love them all!
-----Original Message-----
From: richard main <shelldrakelimited@EARTHLINK.NET>
To: L-FORWARDLOOK@lists1.cac.psu.edu <L-FORWARDLOOK@lists1.cac.psu.edu>
Date: Sunday, December 05, 1999 12:58 PM
Subject: Re: [FWDLK] Ross Roy Data Book
>It's a confidential book of new car features and specifications for new-car
>salesmen that were prepared by Ross-Roy Corporation for Chrysler on each
>brand and year, e.g., '55 Plym, ''56 Plym. Very detailed, meticulous, and
>comprehensive. The 55-56 Plymouth ones were in little pocket-sized
>three-ring binders and update leaves were published periodically. The
>dealers were supposed to destroy the books at the end of the model year
>year. Very rare, each typically goes for $150+. I would like to find the
>one for the '60 Desoto. I have the ones for the '55 and '56 Plymouths.
>
>Richard
>twenty-two 55-56 Plymouths
>one '60 Desoto Adventurer
>
>
>
>>HI, What exactly is Ross Roy Data Book. Is it a dealer item or an
>>aftermarket book. Just courious. Jim
>>57-8 Plymouths
>>34 Dodge Trucks
>>97 Ram 2500 ( Needed something to haul my Plymouths home)
>
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