Re: IML: 1959 option cost differences

[RandalPark@xxxxxxx]

It sounds like the simple answer is that the regular rear view mirror was a $4.00 option.

Paul

In a message dated 10/11/2004 8:08:53 PM Eastern Daylight Time, "Neal Herman" <chrycordoba@xxxxxxxxxxxxxx> writes:

>That's a simple answer. ?All manufacturers want to sell a more upscale
>model that's more expensive. ?One way to do that is to charge more for the
>option (or option group) on a Custom than on a Crown in the hopes that when
>all the customer's desired options add up, the salesman can say that he'd
>really be better off just getting the Crown. ?There are also items that are
>standard on the Crown & LeBaron which are extra-cost options on the Custom;
>believe it or not, an inside rearview mirror was a $4.00 option on the
>Custom, but standard on the Crown & LeBaron. ?Same for the driver's side
>mirror: a manual (non-remote control) mirror was a $6.85 option on the
>Custom, but standard on the other two. ?To get a remote driver's side
>mirror, it was $$18.75 on the Custom, but only $11.90 (a $6.85 difference)
>on the Crown & LeBaron. ?Resale value also comes into play in the few years
>after the car is built. ?
>
>As a base line comparison, a 4-door Southampton Custom was $5,016; Crown
>was $5,647; LeBaron was $6,103. ?If you added Accessory Group 311 (heater,
>radio with power antenna & rear speaker, left remote mirror, power swivel
>seat, power windows) to all of them, you would add $689.75 to the Custom
>(total of $5,705.75); but only $424.80 to the Crown & LeBaron (total of
>$6,071.80 & $6,627.80 respectively). ?The difference in moving the customer
>to a more upscale model is lessening, and so would the customer's
>reluctance to pay the difference.
>
>Neal Herman
>1959 Crown 4-door Southampton
>
>
>> [Original Message]
>> From: <RandalPark@xxxxxxx>
>> To: <mailing-list@xxxxxxxxxxxxxxxx>
>> Date: 10/11/2004 7:09:32 PM
>> Subject: Re: IML: 1959 Imperial hood ornament on eBay!?
>>
>> Very cool Neal! 
>>
>> Now I have a question for the list. Why would the Mirror-matic option
>cost $4.00 more on a Custom than on a Crown or LeBaron? Maybe if I owned a
>'59, the answer to this would be obvious. Not owning one, it seems
>inconceivable that there would be any difference installing this mirror in
>any of the three series, unless the regular mirror wasn't standard on '59
>Customs in the first place. It was included as standard equipment in later
>years.
>>
>> Paul
>>
>> In a message dated 10/11/2004 4:35:21 PM Eastern Daylight Time, "Neal
>Herman" <chrycordoba@xxxxxxxxxxxxxx> writes:
>>
>> >I don't have a price for the optional hood ornament, but the suggested
>retail prices for the others are as follows:
>> >
>> >passenger side mirror: $6.85
>> >True-Level Torsion-Aire: $155.90
>> >Mirror-Matic: $18.20 (Crowns & LeBarons); $22.20 (Customs)
>> >Flight-Sweep deck lid: $55.45
>> >automatic beam changer: $54.90
>> >
>> >Neal Herman
>> >1959 Imperial Crown 4-door Southampton
>> >et al.
>> >
>> >
>> >----- Original Message ----- 
>> >From: Marty 
>> >To: mailing-list@xxxxxxxxxxxxxxxx
>> >Sent: 10/11/2004 12:06:58 AM 
>> >Subject: Re: IML: 1959 Imperial hood ornament on eBay!?
>> >
>> >
>> >I believe the hood ornament, the passenger side rearview mirror, the
>true level torsion air suspension, the mirror matic, the flight sweep truck
>lid, and the auto high beams were some of the options for 1959 Imperials.
>Let me know if I'm wrong. My 59 did not come with the hood ornament or side
>rearview mirror, but I was able to pick them up from a parts car back in
>1989 for $30.00. I'm Glad I bought them when I did.
>> >
>> >Marty Trendler
>> >Red Bluff, Ca. 
>> >59 Imperial LaBaron 4 Door Sedan
>
>
>
>
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