Steve, Paul is exactly right: there is some element of human psychology present in an auction that defies common sense. The latest example I've seen involves a certain model Snap-On wrench commonly seen on ebay. I've seen 10 start at 9.99 and bidding will go to $260, $275 and even a little higher before the gavel comes down. Then a guy listed a pristine example of the exact same wrench for a Buy-It-Now price of $250 AND INCLUDED SHIPPING. The auction ended without a bid. Explain that. The same applies to higher price items, too. Crazy, but it works. Pete in PA From: "Steve B." <imperial59@xxxxxxxxxxxxxxx> Subject: RE: IML: Selling My 63 Crown Convertible - How can I find what it is worth? Date: Mon, 8 Mar 2004 18:59:55 -0500 Reply-To: mailing-list@xxxxxxxxxxxxxxxx Placing a high reserve will often discourage bids, while allowing the bidding to set the market will often result in a selling price that is higher than expected. Paul Why would a high reserve discourage bidders? One doesn't even know if their bid is going to meet the reserve until after they have made the bid. I have found that you have the best luck starting the opening bid somewhere low (couple thousand) and set a reserve that you can live with.