They already do that! Chrysler is our Lexus. Dodge is our Toyota. Who do you think the Japanese got the idea from? The (former) Big Three, of course! (By the way, Imperial was a separate marque from 1955 through 1983.) :) Chris in LA On 1/22/04 6:43 pm, Randy Martin (TheKarFixr@xxxxxxx) wrote: What if Chrysler were to market the Imperial as a separate marque the way Nissan has with Infiniti and Toyota has with Lexus?