The pentastar appeared during the 1963 model year, after intro time. I have
a copy of the 1963 Chrysler of Canada parts catalogue, published September
1962, and the pentastar is neither listed nor illustrated. It is, however,
listed in the March, 1963 updates for the Valiant parts catalogue that I
have.
The pentastar was meant to represent the Chrysler Corporation and all its
divisions, from the auto divisions (Plymouth, Dodge, Chrysler, Imperial,
DeSoto, Fargo, Simca, Hillman, Singer, Sunbeam, Humber, Barreiros) to
Airtemp, Chrysler Financial, Mopar/Chryco parts, Chrysler Marine/Industrial
Engines, Chrysler Outboard, Cycleweld, Amplex-Oilite, tanks, missiles, etc.
It was applied to Chrysler products worldwide.
The Forward Look symbol first appeared on cars for the 1956 model year. It
appeared on the rear fenders of 1956 Plymouth Belvedere. Dodge Mayfair,
Dodge Kingsway Custom, DeSoto Diplomat Custom, and the front fenders of
DeSoto Adventurer models. I believe it first appeared in advertising during
the 1955 model year.
Bill
Vancouver, BC
----- Original Message -----
From: theswainsons@xxxxxxx
To: mailing-list@xxxxxxxxxxxxxxxx
Sent: Tuesday, January 13, 2004 8:07 PM
Subject: Re: IML: Designer of Chrysler logo
I believe Lynn Townsend was the father of the pentastar. If I remember right
it was introduced with the 1965 models. When did the ignition keys first
shaped like the star? 1965?----- Original Message -----
From: RandalPark@xxxxxxx
Date: Tuesday, January 13, 2004 8:05 am
Subject: Re: IML: Designer of Chrysler logo
> The commercials that I faintly remember from that time associated
> the name of each car division with a piece of the Chrysler Star,
> the final one being Dodge Trucks. As I recall, the pieces of the
> star fell into place as the name of the division was announced. I
> think the order was Plymouth, Dodge, Chrysler, Imperial, (pause)
> and Dodge Trucks. I remember these ads mainly from watching the
> Bob Hope Chrysler Theater. At the beginning of the show they would
> name Chrysler as the sponsor and "put the star together" on the TV
> screen.
> Someplace I think I have an advertisement from 1965 with each of
> the cars parked in its "place" in the star, with a copy of the 5
> year 50,000 mile warranty statement in the middle. That has been
> such a long time ago now the memories are fading fast!
>
> Does anyone else remember seeing any of this?
>
> Paul
>
> In a message dated 1/13/2004 6:21:58 AM Eastern Standard Time,
> mark.swingle@xxxxxxxxxxx writes:
>
> >
> >
> > The old DPCD logo sure stayed around on a lot of parts long
> after one of the
> > D's was gone.
> >
> > One of the Mopar mags from a couple years ago did an interview
> with one of
> > the people from the advertising group. It was designed to tie
> everything> the Chrysler group did together (from Imperials to
> AirTemp). The article
> > also showed some of the alternates. I'll have to see if I can
> find the
> > name/issue and post it.
> >
> >
> >
> >
> >
> > -----Original Message-----
> > From: mailing-list-owner@xxxxxxxxxxxxxxxx
> > [mailing-list-owner@xxxxxxxxxxxxxxxx]On Behalf Of Dick Benjamin
> > Sent: Tuesday, January 13, 2004 1:02 AM
> > To: mailing-list@xxxxxxxxxxxxxxxx
> > Subject: Re: IML: Designer of Chrysler logo
> >
> >
> > Speaking of logos, I occasionally am surprised to pick up a part
> for a
> > fairly modern Chrysler product (like an 1981 EFI coupe, for
> example) and
> > notice the old DPCD logo on it (arranged with DP on the top
> line, CD on the
> > bottom line, with the tail of the P extending all the way to the
> bottom of
> > the figure - old geezers will remember). Now two of the brands
> are gone.
> >
> > Next time I'll have to make note of which part.
> >
> > The Pentastar is on a sticker on all the 'specially selected'
> parts used on
> > the EFI coupes - to indicate they are for those cars only to the
> production> folks, I guess. Mine still has it on many of the
> chassis and engine parts,
> > it is silver on a black background.
> >
> > Dick Benjamin
> > ----- Original Message -----
> > From: "Christopher Hoffman" <imperial67@xxxxxxxxxxxxx>
> > To: <mailing-list@xxxxxxxxxxxxxxxx>
> > Sent: Monday, January 12, 2004 9:49 PM
> > Subject: Re: IML: Designer of Chrysler logo
> >
> >
> > > The Pentastar first appeared on corporate materials and the cars
> > themselves
> > > in 1962, for the 1963 model year. The logo was used on the
> lower right
> > front
> > > fender until the first few weeks of production for the 1972
> model year
> > (late
> > > summer/early fall 1971).
> > >
> > > It did not appear on the side of vehicles again until 1992,
> when the
> > > Pentastar was molded into the side trim of the new Jeep Grand
> Cherokee> (this
> > > time on both sides of the vehicle), though the logo had
> remained in
> > constant
> > > use in marketing and on stationery, packaging, parts, signage,
> and as
> > other
> > > on-vehicle badging (e.g., hood ornaments) without interruption
> since its
> > > introduction.
> > >
> > > The logo was quickly phased out after the acquisition of
> Chrysler by
> > > Daimler-Benz, though certain visible uses such as plastic key
> heads, RKE
> > > (remote keyless entry) transmitter fobs and radio faceplates
> continued to
> > > bear the logo through the 2000 model year (including early
> 2001 PT
> > Cruisers
> > > built in CY2000), until existing inventory was depleted.
> > >
> > > Today, it is used only as part of the Five Star dealer
> certification> program
> > > logo and signage (five Pentastars in a row). And of course,
> it still
> > forms
> > > not only the shape of the huge window on the front of the
> Auburn Hills,
> > MI,
> > > Chrysler Group US headquarters (originally called the Chrysler
> Tech> Center),
> > > but the very shape of the building itself (when viewed from
> overhead).> >
> > > The only corporate logo of DaimlerChrysler is the name spelled
> out in the
> > > Corporate typeface originally designed for Daimler-Benz. The
> Chrysler> Group
> > > has no logo, though the Chrysler division, along with all the
> other DCX
> > > divisions (Dodge, Jeep, Mercedes-Benz, smart, Freightliner, Setra,
> > > Thomas-Built Buses, etc.), each have logos (Chrysler's being a
> > modification
> > > of the original gold 1920s logo). But none uses the Pentastar,
> sadly.> >
> > > It was a great logo!
> > >
> > > Chris in LA
> > > 78 NYB Salon
> > > 72 Charger (built after the fender badge was deleted)
> > > 67 Crown
> > > 63 Dart (one of the first models to wear the fender badge)
> > >
> > >
> > > On 1/12/04 9:13 pm, Mark McDonald (tomswift@xxxxxxxxxxxxx) wrote:
> > >
> > > > Lippincott & Margulies has been around for approx. 60+ years
> and is
> > > > responsible for a lot of famous logos and "corporate identity"
> > > > programs, including (off the top of my head) Coca Cola,
> Xerox, RCA,
> > > > Chevron, etc. I think the Pentastar first appeared in the
> early 60's,
> > > > but I'm not sure exactly when. I know I saw it on Bob
> Hope's TV shows
> > > > in the early 60's, but it would take more research to pin it
> down to
> > > > the exact year. I might also try to find out if there was a
> particular> > > designer for it, since it is a very good logo, in
> my opinion. I hope
> > > > they never change it.
> > >
> > >
> > >
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> >
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