The old DPCD logo sure stayed around on a lot of parts long after one of the
D's was gone.
One of the Mopar mags from a couple years ago did an interview with one of
the people from the advertising group. It was designed to tie everything
the Chrysler group did together (from Imperials to AirTemp). The article
also showed some of the alternates. I'll have to see if I can find the
name/issue and post it.
-----Original Message-----
From: mailing-list-owner@xxxxxxxxxxxxxxxx
[mailto:mailing-list-owner@xxxxxxxxxxxxxxxx]On Behalf Of Dick Benjamin
Sent: Tuesday, January 13, 2004 1:02 AM
To: mailing-list@xxxxxxxxxxxxxxxx
Subject: Re: IML: Designer of Chrysler logo
Speaking of logos, I occasionally am surprised to pick up a part for a
fairly modern Chrysler product (like an 1981 EFI coupe, for example) and
notice the old DPCD logo on it (arranged with DP on the top line, CD on the
bottom line, with the tail of the P extending all the way to the bottom of
the figure - old geezers will remember). Now two of the brands are gone.
Next time I'll have to make note of which part.
The Pentastar is on a sticker on all the 'specially selected' parts used on
the EFI coupes - to indicate they are for those cars only to the production
folks, I guess. Mine still has it on many of the chassis and engine parts,
it is silver on a black background.
Dick Benjamin
----- Original Message -----
From: "Christopher Hoffman" <imperial67@xxxxxxxxxxxxx>
To: <mailing-list@xxxxxxxxxxxxxxxx>
Sent: Monday, January 12, 2004 9:49 PM
Subject: Re: IML: Designer of Chrysler logo
> The Pentastar first appeared on corporate materials and the cars
themselves
> in 1962, for the 1963 model year. The logo was used on the lower right
front
> fender until the first few weeks of production for the 1972 model year
(late
> summer/early fall 1971).
>
> It did not appear on the side of vehicles again until 1992, when the
> Pentastar was molded into the side trim of the new Jeep Grand Cherokee
(this
> time on both sides of the vehicle), though the logo had remained in
constant
> use in marketing and on stationery, packaging, parts, signage, and as
other
> on-vehicle badging (e.g., hood ornaments) without interruption since its
> introduction.
>
> The logo was quickly phased out after the acquisition of Chrysler by
> Daimler-Benz, though certain visible uses such as plastic key heads, RKE
> (remote keyless entry) transmitter fobs and radio faceplates continued to
> bear the logo through the 2000 model year (including early 2001 PT
Cruisers
> built in CY2000), until existing inventory was depleted.
>
> Today, it is used only as part of the Five Star dealer certification
program
> logo and signage (five Pentastars in a row). And of course, it still
forms
> not only the shape of the huge window on the front of the Auburn Hills,
MI,
> Chrysler Group US headquarters (originally called the Chrysler Tech
Center),
> but the very shape of the building itself (when viewed from overhead).
>
> The only corporate logo of DaimlerChrysler is the name spelled out in the
> Corporate typeface originally designed for Daimler-Benz. The Chrysler
Group
> has no logo, though the Chrysler division, along with all the other DCX
> divisions (Dodge, Jeep, Mercedes-Benz, smart, Freightliner, Setra,
> Thomas-Built Buses, etc.), each have logos (Chrysler's being a
modification
> of the original gold 1920s logo). But none uses the Pentastar, sadly.
>
> It was a great logo!
>
> Chris in LA
> 78 NYB Salon
> 72 Charger (built after the fender badge was deleted)
> 67 Crown
> 63 Dart (one of the first models to wear the fender badge)
>
>
> On 1/12/04 9:13 pm, Mark McDonald (tomswift@xxxxxxxxxxxxx) wrote:
>
> > Lippincott & Margulies has been around for approx. 60+ years and is
> > responsible for a lot of famous logos and "corporate identity"
> > programs, including (off the top of my head) Coca Cola, Xerox, RCA,
> > Chevron, etc. I think the Pentastar first appeared in the early 60's,
> > but I'm not sure exactly when. I know I saw it on Bob Hope's TV shows
> > in the early 60's, but it would take more research to pin it down to
> > the exact year. I might also try to find out if there was a particular
> > designer for it, since it is a very good logo, in my opinion. I hope
> > they never change it.
>
>
>
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