Marketing Gimmickery
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Marketing Gimmickery



Greatest Marketing or design items?:

When you ask about that subject, I think about items that showed up in marketing, not just in your experience with the actual car.  More about expectations and driving people to desire a car as opposed to what they actually got.  Here are some thoughts on that:

Self-winding steering wheel clocks:  http://imperialclub.com/Yr/1958/Benrus/index.htm             

First single piece windshield and true aero-dynamic, wind-tunnel induced styling in a production car (airflow) (only on Imperial!!)http://imperialclub.com/Articles/Trifon/index.htm

"red -head" in the 1920's - long before that guy Enzo started advertising testarossas in the 50's. http://imperialclub.com/Yr/1928/Ads/index.htm

Show Cars: http://imperialclub.com/Rare/ShowCars.htm

THE FORWARD LOOK  http://imperialclub.com/Yr/1957/FwdLkAd/index.htm

And Don't forget Virgil!     http://imperialclub.com/Articles/Exner/index.htm  http://imperialclub.com/Articles/Exner/Jr/index.htm

Fluid Drive semi-automatics that predated automatic trans and appeared just before the war.  http://imperialclub.com/Yr/1940/Ads/index.htm

Air conditioning and power windows just before/after the war.  http://www.dte.net/57imperial/50saga/index.htm

Floating Power motor and trans mounts (that's a biggie, folks)http://imperialclub.com/Yr/1932/Ads/index.htm Most cars had little dampening.

"Hemi"  http://imperialclub.com/Articles/51Hemi/index.htm

"440"  http://imperialclub.com/Repair/Engine/440.htm

Torqueflight (never had a recall)   http://imperialclub.com/Repair/Lit/Master/140/index.htm

Headlight doors  http://imperialclub.com/Yr/1969/Brochure/index.htm

Auto Pilot  http://imperialclub.com/Articles/58AutoPilot/index.htm

Turbine engines (could have been Imperial if only....)   http://imperialclub.com/Yr/1963/Turbine/index.htm

Mark Cross, Frank Sinatra editions.  http://imperialclub.com/Rare/Factory.htm

1967 Mobile Director option           http://imperialclub.com/Yr/1967/MobileDirector/index.htm

Ghia "Halo Car" parade cars and limos             http://imperialclub.com/Rare/Phaetons/1950s/index.htm          http://imperialclub.com/Articles/64-65Ghias/index.htm



Kenyon Wills          
San Lorenzo/SF Bay Area
 
 
1973 Chrysler Imperial  --   >http://imperialclub.com/Yr/1973/Wills/index.htm
 


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