the letter starts: Dear Mr. Cook, it then
goes on about the enclosed prospectus on the Imperial of 1962, etc, etc, and how
it documents the specific examples and features of the new model
Imperial.
Further down in the body of the letter it states
that Chrysler wishes to provide a 1962 Imperial for the said Mr. Cook, to keep
the car for as long as he likes to evaluate and drive it, and to prove to
himself how America's most carefully built car 'excels in luxuriousness,
performance and sheer driveability'.
At the bottom it says that, "in a few days an
Imperial representative will call on him to determine when it will be most
convenient to deliver a new Imperial to his home or office". "There's no
obligation, of course".
It then says "I wish you an exciting (and
revealing) drive.
At the bottom it says,
Cordially, C.E.Briggs and is signed in pale blue ink. ( the signature is hand
written with a fountain pen, not printed, obviously by the Vice President of the
Chrysler Corporation himself ).
Is this rare ? has anyone ever seen a similar
letter ? who were they mainly sent to ? was this common practise by Chrysler.
The paper is a parchment with a water mark but it is illegible, anyone know
anything about this ?
-----------------------------------------------------------------------------------------------
Tony -- this letter was a part of the Imperial advertising campaign for 1962. See http://www.imperialclub.com/Yr/1962/Ads/index.htm to get the full picture of this advertising campaign, which was targeted to "Leading Doctors," "Eminent Attorneys," "Top Banking Executives," and other such folks. Each advertisement includes an offer to test drive a new Imperial. The letter you have is an example of a personalized follow-up for this campaign.''
If you're willing, it would be fantastic to have a scan of this letter to ad to the club's website! It would fit right in with all of the advertisements for 1962.
Thanks!
Elijah
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