Re: IML: New Imperial Speculation (from Autoweek)
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Re: IML: New Imperial Speculation (from Autoweek)



Cerberus has no experience making cars.  They make money.  They will cut costs mercilessly and sell the company to a Chinese manufacturer looking to buy a respected brand with market share, but they won't make 'em like they used to.  Imperial is an indulgence and never was a money-maker for Chrysler, so IMHO it's doomed unless it's spun off to a boutique car builder.  I am now off my soapbox on this topic.
 


Happy motoring,

David

'91 K-Imperial driver
'66 LeBaron dual air and every option known to man


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