Re: IML: CHRYSLER IMPERIAL 81-83 & 90- 93-=WHY??
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Re: IML: CHRYSLER IMPERIAL 81-83 & 90- 93-=WHY??



As a Chrysler lover, I agree with you. I bought a new 90 5th Ave & kept it for 3 1/2 years. Overall, I liked the car, but had to spend more money on it then any new vehicle I've ever owned. It had 83K on it when I traded & the vehicle I traded it on had 192K when I traded that one. a F---. I probably spent 3 times the money on the 5th Ave & less then half as many miles from it. I had originally planned to buy a 90 Imperial, but they took so long to get to market, I settled for the 5th Ave.

John
----- Original Message ----- From: "anthony romano" <mamrom@xxxxxxx>
To: <mailing-list@xxxxxxxxxxxxxxxx>
Sent: Tuesday, August 15, 2006 3:47 AM
Subject: Re: IML: CHRYSLER IMPERIAL 81-83 & 90- 93-=WHY??


John, with all respect to your answer. Back in the 90's Chrysler sold many
Dynastys, New Yorkers , Salons and Fifth aves. It was a big seller for them
so much that the body style stay true from 88-93. The Imperial was a take
off from those cars.-Anthony


----- Original Message -----
From: "john sadowski" <jsadowski@xxxxxxx>
To: <mailing-list@xxxxxxxxxxxxxxxx>
Sent: Tuesday, August 15, 2006 2:50 AM
Subject: Re: IML: CHRYSLER IMPERIAL 81-83 & 90- 93-=WHY??


The big difference this time is that they have a huge success with the
300.
The last 2 generations only had luke warm offerings in the overall lineup. With the D/C partnership, Chrysler is more likely to be taken seriously as
a
luxury car builder.  I'm betting that if the stretched version of the 300
does well, the new Imperial won't be too far behind it.
John
----- Original Message -----
From: "Kenyon Wills" <imperialist1960@xxxxxxxxx>
To: <mailing-list@xxxxxxxxxxxxxxxx>
Sent: Monday, August 14, 2006 10:04 PM
Subject: Re: IML: CHRYSLER IMPERIAL 81-83 & 90- 93-=WHY??


> Look at what Chrysler has done with the current
> incarnation of the 300 and you have a window into
> what's likely with whatever they do with/to Imperial.
>
> The 80's and 90's incarnations were probably similar
> in that they were efforts to put a car into a
> marketing or   linup niche perceived by the
> strategists as needing to be filled more than they
> needed continuity and context to what had come before
> - One had 2 doors and the other was FWD, so....
>
> Prior to that, Imperial flowed as a line from 1926 to
> 1975 as the pinnacle product in the line of offerings
> from a strong and vibrant company.  The Chrysler of
> 1981 and 1990 (and perhaps 2006?) is a markedly
> different company.
>
> I like the later cars and don't intend to slight them
> - just comparing what I think are facts.
>
> It doesn't really matter, does it?  The target market
> for the Imperial has nothing much to do with what we
> know Imperial to be, just as the current 300 does not
> have much of any real connection to the 300 name of
> the past (that I can see, anyway).
>
> -Kenyon
>
>
>
> --- anthony romano <mamrom@xxxxxxx> wrote:
>
>> Hello! Help me to understand why the "Comeback" of
>> the 80's and the 90's Imperials never took off as a
>> sort after car? In my opinion, the cars had the edge
>> in style and engineering. Both cars were ahead of
>> its time with amentias. So with all this, was it a
>> marketing blunder or was it only intended to make a
>> "Cameo"  appearance for those years. It makes you
>> think that the new Imperial concept car might have
>> the same fate, unless Chrysler really intends to
>> resurrected permanently as to compete with the ever
>> growing Luxury market. Let's face it, back in the
>> day Imperial had only two rivals to compete with,
>> unlike today fierce competition.
>>
>>
>>                         Your Thoughts Appreciated!
>>
>>                                          Anthony
>
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> Kenyon Wills
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