Re: IML: Forward-Look Parade of Cars (late 1954)

[Christopher Hoffman <imperial67@xxxxxxxxxxxxx>]

Title: Re: IML: Forward-Look Parade of Cars (late 1954)

I also have an original set of these cards, still in their envelope addressed to a little girl in greater Detroit. Obviously Chrysler knew how to get to parents... through their kids!

I imagine how much fun it must have been to go downtown to the big Hudson's store for the giant parade! (The store was sadly demolished a few years ago, but it put up a fight by taking down a segment of Detroit's elevated "People Mover" urban runabout train, putting the whole loop out of service for a year, as well as creating a smoldering pile of rubble several stories underground that they could only leave to let burn out, which also took several months. Kinda like an Imperial in a cursed demo derby, I guess.)

I know these cards would have been a treasure to me had I been around (much less in Detroit) for Christmas 1954, and I always enjoy looking at them and remembering the stories the little girl (now in her 60s) told me when I bought them from her.

Nice to know I don't have the only set! (Figures it would be dear Roger!)

-- 
Chris in LA
67 Crown
78 NYB Salon




On 12/4/04 7:22 pm, Mark Evans (evansma@xxxxxxxxxx) wrote:

> If you were fortunate to be a kid in late 1954, what would you be asking Santa for Christmas?
>  
> Young Fritzie Stoltz requested an advance look at the new Chryslers for 1955 (the introduction of the Forward-Look). In the mail, he received a set of cards to build Chrysler's Forward-Look Parade of Cars that would debut at the Detroit Christmas parade at Thanksgiving. And, Fritzie's parents were invited to stop by the local dealership to see the new cars in person. You can see  these cards here.
>     http://www.imperialclub.com/Yr/1955/55Parade/index.htm
>  
> Feel free to print them out on card stock and build your own parade!
>  
> Roger Irland kindly loaned the club this wonderful look back at 1955. 
>  
> Merry Christmas from the IML Webmonsters!
>  
Mark Evans