Imperial as sales tool?

["Hugh & Therese" <hugtrees@xxxxxxxx>]

If "Imperial were ever to be re-introduced, I could see it.  Back in the day, my local club was popular at Plymouth dealerships.  Bring in those GTX's and Barracudas to show the former life of the brand.  But not Dodge, which is a truck brand now, so Chargers e al are irrelevant.  A spiffy 300 might be nice too, for the new, to my eyes undesirable, new iteration.  But Imperial?  I doubt its efficacy as a sales tool.  An unfamiliar representative of a failed brand will not move much iron when the company is already suffering from perceived low resale value.

 

Hugh

----- Original Message -----

From: Kenneth Napper

To: mailing-list@xxxxxxxxxxxxxxxx

Sent: Saturday, February 07, 2004 1:13 AM

Subject: Re: IML: Working Imperials

Heres the thing:Putting old and new on the show room floor is a major sales tool,it brings the old ,the young and the qurious.What ever the reason;once there in,if your sales people can sell,you will sell cars.By the way,it brings in car guys.Car guys more then salespeople sell cars!Some times right on the floor.word gets out,people come in,people come in,cars get sold...........Hows that?